ABTA will launch its newest nationwide promoting marketing campaign on Christmas Day, to assist the business’s busiest gross sales interval of the yr.
The marketing campaign – entitled Journey with Confidence – will launch with a collection of 4 totally different radio adverts, aiming to encourage individuals to ebook with an ABTA member whereas additionally growing understanding of the organisation’s supply of assist, safety and experience.
The radio adverts are anticipated to achieve greater than six million listeners and every one has been developed particularly to focus on a unique viewers; one for households on Coronary heart DAB, one for younger individuals on Capital DAB and one for the over 55s on Traditional DAB.
The fourth model advert will probably be broadcast throughout all three radio stations, and can present an outline of the advantages of reserving with an ABTA member.
All 4 adverts may also embody a brand new ‘sonic identification’ developed for ABTA by World; a brief piece of music for individuals to determine the affiliation by.
The radio marketing campaign will probably be adopted by a web based focused promoting marketing campaign on YouTube and through programmatic, which can run between January and February.
Holidaymakers can even go to ABTA’s web site, for recommendations on the way to journey with confidence.
Victoria Bacon, ABTA director of name and enterprise improvement, stated: “As we transfer into 2019 individuals’s ideas are turning to reserving holidays for the yr forward and we need to remind them of the significance of reserving with an ABTA member, to make sure they journey with confidence.
“This yr’s promoting marketing campaign makes use of a multi-channel strategy to achieve holidaymakers proper on the time of constructing their vacation selections and likewise displays the varied vary of holidays our members supply for individuals throughout all demographics.
“I might encourage all ABTA members to get behind the marketing campaign through the use of the Journey with Confidence brand of their promoting.”
ABTA is the UK’s largest journey affiliation, representing journey brokers and tour operators that promote £37 billion of holidays and different journey preparations every year.