Accor has signed a landmark settlement to debut MGallery, its boutique experience-led resort model, in Saudi Arabia’s premier heritage vacation spot, Al Ula.
The group has partnered with distinguished Jeddah-based agency, Skonmas Buying and selling Firm, to take over and handle an present resort within the kingdom’s first UNESCO World Heritage Web site.
Shaden Resort Al Ula, an MGallery Expertise, is thus set to make historical past as the primary property operated by a global resort firm on this exceptional location when it opens its doorways.
Accor’s takeover of the resort not solely marks a serious milestone within the group’s Saudi Arabia growth technique, however showcases the range of hospitality and way of life experiences it has to supply the dominion in help of Imaginative and prescient 2030, which goals to develop areas of excellent heritage, tradition and pure magnificence corresponding to Al Ula.
As a model outlined by its distinctive visitor experiences with native essence and an genuine story, MGallery is the proper match for the heritage vacation spot.
The tent-like resort, which is able to supply a spread of eco-tourism, journey, wellness and cultural actions, will enrich, encourage and delight visitors in an atmospheric location.
“This represents a one-of-a-kind takeover alternative for Accor and indicators our dedication to the accountable and sustainable improvement of Al Ula in keeping with Imaginative and prescient 2030 and its ambitions for remodeling this spectacular UNESCO-listed website into a worldwide tourism vacation spot of distinction,” mentioned Mark Willis, chief government, Accor Center East & Africa.
“It’s an honour to associate with Skonmas Buying and selling Firm and strengthen our relationship with the Royal Fee for Al Ula to make historical past as the primary worldwide hospitality group to function a property in Al Ula, and MGallery, a curator of singular experiences, is the proper model to immerse visitors within the uncooked magnificence and marvel of this astonishing website in Saudi Arabia’s heritage heartland.”
The prevailing Al Ula resort affords 79 keys in strong tent-like buildings impressed by native structure, in addition to an all-day eating restaurant, espresso lounge, boardroom, swimming pool, health centre and spa.
It’s at present present process growth, including 60 new rooms, a bigger eating space and 400sqm of versatile assembly area, whereas changes adhering to necessities are additionally being made.
This transformation might be accomplished by November this yr when Accor takes over the property’s operations within the lead as much as the favored Winter at Tantora Competition, a musical extravaganza deemed a serious spotlight on the dominion’s annual occasions calendar.
Abdullah Saleh Alsorayai, proprietor of Skonmas Buying and selling Firm, added: “The event and promotion of Al Ula as a number one cultural and heritage vacation spot for world travellers is a strategic precedence for the federal government and our group, and requires the supply of world-class lodging and tourism experiences.
“As a key stakeholder that shares the dominion’s imaginative and prescient and has confirmed native and world hospitality experience, Accor is the suitable associate to assist transfer Al Ula onto its subsequent thrilling chapter.”