Agoda has unveiled a refreshed visible identification, revealing a redesigned emblem, customized Agoda typeface and new model characters, “Agojis”.
The brand new emblem is a up to date replace that includes brighter shades of colors and refined typography to raised mirror the model’s pleasant, shocking and playful character.
As a part of the refresh, leveraging its robust model fairness, Agoda introduced its 5 colored dots to life with the Agojis.
The brand new model characters are distinctly identifiable, relatable and have been developed to simply scale and adapt into any surroundings and marketing campaign.
“Agoda has grown from a start-up to a world model as we speak that’s not only a reserving platform with one of the best costs, however a journey associate that simplifies journey for everybody,” mentioned Michael Kost, world director of brand name, Agoda.
“Our dots have been well-recognized, and we needed to do extra with them to be extra memorable in an surprising, playful approach, and distinguish Agoda from different journey platforms.”
The revamped model identification shall be rolled out throughout all touchpoints, together with Agoda’s sub-brands and merchandise.
Customers will see cohesive, constant visuals and tone of voice portraying Agoda as considerate, shocking, surprising, playful and humble all through their reserving journey.
Following a aggressive pitch, Agoda has labored with BMF Australia on model positioning, visible identification and artistic improvement, in addition to partnered with Digitas Singapore for concepting tales in a number of key markets.