Ras Al Khaimah Tourism Growth Authority has introduced a long-term funding technique designed to spice up the expansion and diversification of Jebel Jais – the best mountain within the United Arab Emirates.
The announcement of continued funding underscores the resilience of the emirate and a need to collect restoration momentum regardless of the challenges imposed this yr by the Covid-19 pandemic.
The information was unveiled at AHIC on the Street, going down this week in Dubai.
This yr, AHIC will carry collectively key business leaders and stakeholders in a brand new format that includes a mix of bodily and digital classes, which might be attended by
Raki Philips, chief govt of Ras Al Khaimah Tourism Growth Authority, and Alison Grinnell, chief govt of RAK Hospitality Holding.
In response to the World Financial Discussion board Covid Motion Platform, journey preferences and patterns have modified, resulting in renewed curiosity in much less crowded locations.
Inside this context, a key development that has emerged is nature tourism, because it affords travellers a mix of social distancing, discovery and reference to nature, all of which aligns seamlessly with the Jebel Jais expertise.
From a broader vacation spot perspective, Ras Al Khaimah’s variety in panorama and providing makes it a super for guests in search of consolation and safety in expansive settings and the place social distancing is less complicated to observe in serene environment on the mountains, on the coast or within the desert.
Numerous authorities sectors of Ras Al Khaimah, together with RAK Chamber of Commerce and Trade have labored collectively to establish a long-term funding technique that can create ongoing funding for the event of nature-based tourism points of interest on Jebel Jais.
All initiatives and builds might be developed in probably the most sustainable means potential so as to not disrupt the mountain eco-system however moderately to boost data and understanding of conservation.
The brand new phased funding technique will focus totally on growing Jebel Jais as a standalone vacation spot by additional diversifying its providing via a number of new nature-based initiatives together with a pop-up lodge idea, scheduled to open within the second half of 2021, which is able to introduce distinctive cliff aspect lodging with unrivalled picturesque mountain views.
As well as, a mountain lodge, situated adjoining to the famend climbing trails will present luxurious lodging when it opens in 2022.
Vacationers will even get to expertise the mountain from a very completely different perspective by winding via beautiful surroundings with the Jais Coaster, a summer time toboggan/bobsled idea impressed by the Alps, which is able to open in quarter two of 2021.
Including one more first to its various providing, Jebel Jais will even be the house Sky Excessive Conferences, the first-of-its-kind highest assembly room within the UAE best for enterprise conferences and gatherings in opposition to the backdrop of the Hajar mountains, slated to open later this yr.
Raki Phillips, chief govt of Ras Al Khaimah Tourism Growth Authority, stated: “Seeing the tourism and hospitality sectors unite throughout this era and pivoting in response to challenges imposed by the pandemic has been really inspiring.
“We’re honoured to be a part of this yr’s Arabian Lodge Funding Convention (AHIC) and stay up for sharing Ras Al Khaimah’s expertise in navigating via these instances with a give attention to constructing a stronger vacation spot, consequently.
“Our street to restoration remains to be in its early phases, however we’ve got already seen vital uplift within the tourism and hospitality sectors’ efficiency resulting in Ras Al Khaimah having the strongest RevPAR efficiency within the GCC.”
The emirate can be assigning appreciable funds to boost the infrastructure on Jebel Jais and facilitate simpler entry for guests and enhance their general expertise on the mountain.
Among the key areas of focus vary from public tenting spots, night time climbing trails to a base bounce platform, e-bikes and an electrical automobile charging station.