Alipay is partnering with Merlin Entertainments in a deal designed to permit Chinese language vacationers to make use of their Alipay way of life app throughout all of Merlin’s London sights.
These together with the Coca-Cola London Eye, London Eye River Cruise, Madame Tussauds London, Sea Life London and the London Dungeon.
This may embrace making funds of their dwelling foreign money to buy each tickets and souvenirs.
The guests will be capable to gather their e-coupon as soon as they e book their flights to London, and can obtain a beneficial low cost on these earlier than they arrive.
Working collectively, Merlin and Alipay plan to make Chinese language vacationers really feel at dwelling when visiting London, by enabling them to interact with manufacturers in the identical approach they do whereas in China.
By way of the Alipay app, Merlin will push notifications to assist Chinese language vacationers discover sights close by and obtain tailor-made promotional info.
Alipay customers with larger membership degree additionally obtain preferential overseas change charges.
Alipay is out there for Chinese language guests to pay at bricks-and-mortar retailers in 18 European nations, whereas its tax-refund service is supported at airports in 76 European airports.
UK retailers embrace Harrods, Selfridges, Holland and Barrett, and Heathrow Airport.
Alipay is the world’s largest way of life and cell fee platform, and is operated by Ant Monetary Companies Group.
Tao Tao, enterprise improvement director, EMEA commented, Alipay, mentioned: “Alipay is concentrated on enabling Chinese language vacationers to expertise seamless journey – from the second they e book their flight, by way of to their transport, procuring, consuming and leisure throughout their journey.
“We’ve made nice progress within the retail area, with main manufacturers throughout Europe embracing the chance to higher cater to the profitable Chinese language tourism market.
“This partnership with Merlin marks a major step into the sights and leisure area for Alipay.”