All Nippon Airways is airing a brand new communications platform in Europe – ‘We Are Japan’ – in a bid to capitalise on the rising highlight shining on the nation because it continues to arrange for the Olympic Video games in 2020.
The marketing campaign displays ANA’s ambition to make use of its Japanese spirit and rising community to create treasured reminiscences for all its company.
This extends past offering premium in-flight service, to enriching journey experiences each on and off the aircraft.
To take action, the model is rolling-out wealthy content material together with insider recommendations on a devoted platform and in partnership with CNN Worldwide Business.
Created round seven pillars – Eat, Drink, See, Keep, Do, Uncover, Go – it options beautiful pictures, unique movie and knowledgeable perception.
The intention is to create a deeper appreciation of Japan and its tradition.
The platform has been developed to attach with folks with shared pursuits in Japan and the group has been steadily climbing.
Having amassed over 5,000 followers in its pilot section, ANA is now investing in giving the platform extra airtime throughout different channels.
Nanako Murakami, supervisor, EMEA advertising and PR for All Nippon Airways, stated: “There isn’t a higher time for ANA to rejoice its proud Japanese tradition, with so many influences and traits coming overseas proper now.
“By bringing a few of these to life in an genuine and vibrant style, ‘We Are Japan’ tells the story of the DNA behind the ANA model.
“With our increasing community and the Japanese approach, we’re proud to allow enriched journey experiences.
“Now we wish to higher join folks to our tradition – and to encourage them to go and luxuriate in their very own journey of discovery.
“The brand new ‘We Are Japan’ communications platform signifies that ANA is Japan and Japan is ANA.”
The transfer comes as Japan, the last decade’s quickest rising main vacation spot in keeping with figures from the United Nations World Tourism Organisation, units its sights on welcoming greater than 40 million abroad arrivals by 2020.
The island nation is already the 12th most visited nation on the planet, with an estimated 28.7 million abroad travellers in 2017.