Anantara Inns & Resorts has relaunched its model web site.
Redesigned as a visible feast for the eyes, the web site utilises on-trend design and UX options equivalent to plentiful video content material, emotive full bleed photographs and interactive maps.
Thoughtfully crafted to comply with the intuitive consumer journey, experiences have been made central to the web site move, absolutely immersing friends within the digital world of Anantara.
As soon as a visitor selects a property, video-enabled ‘day within the life’ teasers, picture carousels plus concise and evocative storytelling convey the chosen vacation spot and property to life.
From helicopter rides to non-public islands at Anantara Medjumbe Island, scaling unimaginable cliff heights at Anantara Al Jabal Al Akhdar to stargazing on the solely observatory within the Indian Ocean with Anantara Kihavah.
The web site has been expertly designed and developed to whisk potential friends into the quintessentially Anantara moments they’ll expertise.
Michael Marshall, chief business officer of Anantara-owner Minor Inns, said: “This web site relaunch comes at a pinnacle second for the Anantara model as we proudly talk to all new and current friends that ‘Anantara owns experiences.’
“The web site platform may even play a defining function within the launch of a compelling built-in model marketing campaign as a result of roll out later within the 12 months.”
Since its launch in April 2018, the location has loved elevated visitors, and over three million distinctive views of the video content material with customers staying on common double the period of time since earlier than the redesign.