Growing a worldwide set of clear hospitality requirements regarding well being, security and hygiene will probably be key to regain the belief of travellers in a submit COVID-19 panorama, a panel of trade consultants defined in the course of the opening day of Arabian Journey Market’s inaugural digital occasion, ATM Digital.
‘The Resort Panorama in a Publish-COVID-19 World’ session mentioned the significance of resort manufacturers offering each hospitality employees and shoppers with confidence that their property, and certainly the broader vacation spot, is protected and safe to go to.
The panel which was moderated by trade marketing consultant Gemma Greenwood, additionally included Tim Cordon, senior space vp for Center East & Africa, Radisson Resort Group; Christopher Lund, head of inns, Colliers Worldwide, Center East & North Africa; Simon Casson, president of resort operations, EMEA, 4 Seasons; and Raki Phillips, chief govt, Ras Al Khaimah Tourism Improvement Authority.
“There has by no means been a worldwide pandemic of this scale in trendy occasions, constructing confidence will probably be key as we stay up for the post-COVID-19 hospitality restoration.
“Not solely is it essential that our employees believe that their well being and wellbeing is of prime significance, however for shoppers too.
“They may want full reassurance that our properties are protected, safe and following the best requirements in relation to hygiene and cleanliness,” stated Cordon.
“Our properties rely predominantly on company and enterprise journey.
“So, having a worldwide normal will probably be important earlier than we begin to see giant organisations ship their workers all around the world once more.
“It will be significant that everybody can perceive that what’s being provided is constant and reliable.”
Whereas the worldwide pandemic has severely impacted the hospitality trade worldwide, the MENA area alone has witnessed an estimated 42 per cent lower in occupancy since March, in keeping with the newest knowledge from Colliers Worldwide, with many individuals pressured to cancel or postpone their journey plans within the first half of the yr.
Phillips stated: “Our trade could be very resilient and can recuperate and for that reason it’s essential that inns don’t drop their room charges.
“Vacationers will come again, we’re already seeing this in Ras Al Khaimah the place we’re fortunate to have giant, spacious resorts with some providing non-public villas, making the implementation of social distancing measures a lot simpler.
“Resorts have to adapt to a brand new regular with elevated sanitisation on the forefront, whereas being artistic with their choices and embracing revolutionary applied sciences which may also help differentiate them from their opponents.”
Travellers nonetheless wish to go on vacation, however security has now change into a high precedence over worth, location, amenities, and providers.
In preparation for the resurgence, it’s essential hospitality firms can present shoppers with peace of thoughts by implementing and nearly showcasing the stringent hygiene and deep cleansing procedures carried out rigorously throughout their properties.
“A method of attaining this shopper belief, and I imagine the hospitality trade within the UAE is main the way in which on this respect, is by partnering with accreditation companies such because the Bureau Veritas to make sure your property is following disinfectant and sanitisation protocols carried out by authorities our bodies and abiding by the best ranges of hygiene.
“Passing these audits supplies your property with a label that visitors can view and take reassurance from,” stated Lund.
“As well as, the implementation of immersive applied sciences that present potential visitors with digital 3D excursions of properties, in addition to cellphone apps which let you enter your resort room, change the temperature, name the elevator, guide excursions and order room service are going to be very important in serving to inns recuperate and stand out from their opponents.”