Journey retailers, airports and airways have joined forces to unveil a summer time passenger consciousness marketing campaign to encourage individuals to fly responsibly.
The ‘One Too Many’ marketing campaign was launched right this moment by the aviation minister, Baroness Sugg.
It reminds passengers of the prices of consuming to extra when travelling by air.
These embody the dangers of being denied boarding, having a aircraft diverted and the related prices which embody heavy fines, as much as two years’ jail, an airline ban and a diversion charge as much as £80,000 for probably the most severe in-flight incidents.
The marketing campaign might be rolled out by way of a nationwide Fb and Instagram social media marketing campaign and in 9 pilot airports throughout the UK.
Constructing on the UK aviation business code of observe on disruptive passengers, the marketing campaign is the primary of its variety to deliver the UK Journey Retail Discussion board (UKTRF), the Airports Operators Affiliation (AOA), the Worldwide Air Transport Affiliation (IATA) and Airways UK (AUK) collectively.
Launching the marketing campaign, Francois Bourienne, chair of the UK Journey Retail Discussion board, stated: “It’s an offence to be drunk on a aircraft.
“Not least to different passengers.
“The One Too Many marketing campaign is to remind individuals of the results of irresponsible consuming at any stage of their journey and to spotlight the truth that, whereas severe disruptive behaviour stays uncommon, it may be pricey and trigger delays. Different passengers turn out to be upset and quite a lot of holidays are ruined.
“The UKTRF, IATA, AOA and Airways UK are dedicated to tackling the matter of disruptive passengers and to working collectively to make sure that passengers are conscious that this behaviour is not going to be tolerated.
“The marketing campaign enhances current particular person airport initiatives being utilized by airways, airports, bar and pub operators and retailers – bringing all of it underneath the one banner for the primary time as we enter the busy vacation season.”
Taking part airports together with Manchester Airport Group, AGS Airports, Bristol, Birmingham and Gatwick will work with airways and different airport stakeholders to advertise the marketing campaign throughout digital display screen signage, level of sale show, meals & beverage retailer notices and thru a devoted police leaflet.
Sugg added: “Disruptive passengers have the potential to damage different individuals’s flights, and this marketing campaign is a crucial new step to make sure all passengers are conscious of the results they face in the event that they behave disruptively after consuming earlier than or on board a flight.
“I’m happy to see the business come collectively to make sure the experiences at our airports and on flights stay optimistic for everybody.”