Bench Occasions indicators APO Group partnership to assist African resort sector | Information

Bench Occasions and APO Group, the media relations consultancy and press launch distribution service, have introduced a wide-ranging collaboration geared toward boosting funding within the hospitality business in Africa.

The deal, which is ready to run till 2022, covers the following three editions of AHIF and its Francophone equal, the Discussion board de l’Investissement Hôtelier Africain.
Accommodations are essential in boosting the economies of creating nations.

Not solely do they drive tourism, encouraging overseas funding and bringing in foreign exchange, in addition they host vital enterprise conferences.

Throughout Africa, worldwide conferences like AHIF assist generate big publicity – whereas world-class lodges facilitate day-to-day enterprise journey for world executives and multinational organisations.

As Africa grows, it’s important resort infrastructure develops alongside it, and Bench Occasions and APO Group are completely positioned to assist increase the profile of the hospitality business, driving worldwide funding by way of elevated media publicity.

AHIF 2019 takes place on the Sheraton Resort in Addis Ababa from September 23rd-25th, whereas the following FIHA convention might be held in March 2020.

Bench Occasions has constantly ensured that AHIF and FIHA appeal to the best calibre worldwide resort traders of any convention in Africa, connecting enterprise leaders from worldwide and native markets, driving funding into resort improvement and different hospitality and tourism-oriented tasks throughout the continent.

The most recent version of AHIF is predicted to be the most important occasion of its sort ever staged in Africa, producing hundreds of thousands of {dollars} for the native economic system, and billions for the continent as a complete. 

Through the week of every occasion, exhibitors at each AHIF and FIHA will profit from complimentary entry to APO Group’s complete African press launch distribution service.

APO Group are additionally working a number of initiatives to assist increase the profile of the occasions.

Forward of every of the following three editions of AHIF and FIHA, APO Group will invite an African journalist on an all-expenses-paid journey to the convention.

APO Group can even mobilise their unparalleled company community to offer keynote audio system from numerous industries so as to add depth and breadth to the matters being mentioned.

“What’s nice about APO Group is their unrivalled experience in African media landscapes and their capacity to achieve outstanding journalists to assist drive our message to new audiences,” mentioned Matthew Weihs, managing director of Bench Occasions.

“In partnership, I consider we’ve got all of the instruments to make these conferences much more profitable and convey better worldwide publicity and funding to the tourism business throughout Africa.”

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