Breaking Journey Information interview: Katarina Hobbs, director, UK & Eire, CzechTourism | Focus

Breaking Travel News interview: Katarina Hobbs, director, UK & Ireland, CzechTourism

Because the Czech Republic seeks to construct new markets and showcase cities exterior of Prague, Katarina Hobbs, director of CzechTourism within the UK & Eire, tells Breaking Journey Information how necessary the hospitality sector is for the nation.

Breaking Journey Information: How would you describe the temper in Czech tourism in early 2019. Is it a constructive time for the business?

Katarina Hobbs: In our opinion this yr shall be completely constructive by way of tourism within the Czech Republic.

We’re very enthusiastic about our plans for 2019 as we’re shifting from conventional to one thing completely different and daring.

Our most important advertising and marketing focus for this yr is ‘Gateways to Areas,’ showcasing joyful heritage cities that are ready to be found by vacationers.

Prague is beautiful and little question a should see, however the remainder of the nation has a lot extra to supply.

Areas of the Czech Republic have sturdy help from CzechTourism on all international markets and we imagine that every one tourism associated companies ought to profit from that.

BTN: The Czech Republic will this yr look to showcase its lesser recognized areas, as shoppers more and more search for new experiences. The place do you see benefitting from the scheme?

KH: Locations off the overwhelmed path entice vacationers increasingly as they need to expertise one thing distinctive and strange.

Once you point out the Czech Republic, the primary vacation spot to pop into everybody’s thoughts is Prague and we wish to put extra Czech locations within the highlight.

By way of advantages from this scheme, as I stated earlier than we imagine that tourism associated enterprise throughout the nation ought to profit from this advertising and marketing marketing campaign as we might love to attract client’s consideration there.

And from the buyer perspective I’d say that we’re providing them an even bigger image of the nation and an opportunity to expertise the true Czech Republic because the locals do.

BTN: There shall be a gastronomic theme to this exercise – what are you able to inform us about that?

KH: The Czech Republic is known for Pilsner beer, however the beer scene is far wider than that.

Native microbreweries with their very own pubs serving scrumptious Czech delicacies are ready on nearly each step.

For true beer lovers there are a number of occasions obtainable throughout the yr.

Whereas we’re speaking about microbreweries, we must always point out the Solar within the Glass pageant in September in Pilsen, the place you get an opportunity to style an enormous number of Czech beer.

Not a beer fan? South Moravia is heaven for wine lovers, with wine cellars and vineyards on each nook and annual wine autumn occasions in spectacular cities like Mikulov, Znojmo, Lednice or Valtice.

Tasty meals is all the time linked with good drinks, and vacationers can discover the very best of the Czech delicacies in one of many CzechSpecials licensed eating places throughout the nation.

BTN: You launched a marketing campaign to woo New Yorkers to Prague earlier this yr. How was that obtained?

KH: The ‘No Spoilers , See it Dwell’ marketing campaign reached over ten million New Yorkers over the whole month of December.

Excessive-res photographs of iconic sights from Prague and Central Bohemia have been seen on the 53rd subway station and over 27 completely different subway traces.

It is without doubt one of the largest business-to-business campaigns we now have executed prior to now few years.

BTN: Is that this an admission the tourism hotspots, most clearly Prague, have been negatively impacted by overtourism?

KH: Overtourism is an issue for all tourism hotspots all around the world.

Prague shouldn’t be an exception, particularly throughout busiest instances of the yr like Christmas.

Our most important aim is to alleviate the strain off Prague and to assist shoppers to find one thing completely different.

The perfect mannequin is “go to Prague, however discover additional”.

Extra Data

The Czech Tourism Authority – CzechTourism – is a subsidiary of the ministry for regional growth.

Its aim is the profitable presentation of the Czech Republic on the home and international markets.

It makes use of its central workplace within the Czech Republic for that in addition to its community of international places of work each in different European international locations, together with Germany, Nice Britain and Spain and in non-European international locations, comparable to China, Brazil and the USA.

Discover out extra on the official web site.




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