Swiss luxurious watchmaker Breitling celebrated the grand opening of its first flagship boutique in Asia in WF Central, Beijing. Breitling CEO Georges Kern was available for the ceremony together with Jacques Bothelin, Captain of the Breitling Jet Crew, famend Chinese language actor Lei Jiayin, and famend Chinese language actress and singer Han Xue.
On the opening ceremony, Georges Kern, CEO of Breitling, identified that introducing the brand new design idea in Beijing is critical. He mentioned: “Launching our new boutique model on this metropolis underscores the significance of the markets in Asia, and significantly in China, for our model. We’re delighted that our Chinese language associates will get to know our merchandise and our heritage on this city Breitling atmosphere.”
The occasion was attended by actor and buddy of the model Lei Jiayin, who wore the brand new Navitimer eight B01 Chronograph 43, as he enthused about Breitling: “A wristwatch is a person’s greatest buddy and will replicate an expert perspective, a dedication to precision, and a wealthy heritage, all of which I discover with Breitling.” Actress Han Xue wore a Breitling Navitimer 1 Automated 38 that completely complemented her magnificence and her stylish, sporty model. The 2 good associates had been amongst greater than 100 visitors in attendance on the boutique tour.
The Breitling flagship boutique in WF Central took round half a yr to finish. Its brand-new design idea incorporates a cushty and trendy purchasing area for patrons and a show of greater than 200 beautiful timepieces representing Breitling’s total product vary, together with the brand new Navitimer eight fashions and a few unique restricted editions. The boutique marks a major milestone for the model’s distribution growth, not solely in China however in all of Asia.
WF Central, the property developer Hongkong Land’s main premium way of life retail heart in China, is on the business and political coronary heart of the capital metropolis; its design and scale respect and revitalize the historic atmosphere of the Wangfujing space. By opening its first flagship boutique on this landmark location, Breitling is paying tribute to the world whereas updating its trailblazing progressive spirit for a brand new period.
In the present day, Breitling retains a particular place within the hearts of pilots. The model’s long-established ties to aviation are greatest – and most spectacularly – represented by its partnership with the Breitling Jet Crew. On the occasion’s grand opening day, a full-sized reproduction of an L-39C Albatros jet was on show on the location. Set towards the backdrop of the Serpentine Pavilion Beijing, the eye-catching jet left visitors with a permanent impression of the model’s aviation heritage.
Positioned in WF Central, Breitling’s new 152-square-meter boutique, with its imposing nine-meter facade and four-meter ceilings, is ideally suited to the model’s compelling industrial loft idea. Its design is an clever, fashionable interpretation of the trendy areas that characterize mid-twentieth-century industrial buildings. It remembers the interval when Breitling created a number of the most admired instrument watches ever made and, with its hanging decor and bespoke furnishings, recreates beneficiant however intimate atmosphere of an unique industrial loft in a dynamic metropolis.
The boutique options some beautiful supplies and furnishings: greater than 10,000 unique Japanese bricks had been used to assemble the large wall with its neon Breitling emblem from the 1960s. One other classic emblem, a stylized “B,” adorns a yellow mesh wall. The ground is manufactured from waxed concrete mixed with American walnut.
No much less compelling are the shows of Breitling’s outstanding watches: the metallic buildings are a surprising reinterpretation of business cabinets and symbolize water, land, and air, the three environments the place the watches have lengthy distinguished themselves.
The artistic, fashionable entrance bar is a masterpiece in its personal proper. It provides a gorgeous show of the watches and serves to current Breitling’s merchandise to its guests, who may also play a recreation or two on the skilled pool desk.
Man Bove, Breitling’s Design Director, is satisfied that the brand new boutique idea will enchantment to longtime followers of the model and in addition welcome new ones. He commented: “With our redesigned boutiques, we’re respecting our lengthy, spectacular heritage, however are doing so by making a relaxed, trendy atmosphere. We’re opening our doorways to a brand new era of Breitling fans.”
Since 1884, Breitling has established itself a world repute for high-precision timepieces, its pioneering function within the growth of the wrist chronograph, and its uncompromising dedication to design excellence.
With the model’s storied affiliation with aviation, Breitling has shared the best moments in humankind’s conquest of the skies. Famend for its spirit of innovation, it has additionally earned a spot of privilege within the worlds of science, sport, and know-how.
Breitling manufactures its personal actions inhouse and the standard of each watch is confirmed by its standing as a COSC-certified chronometer, made in Switzerland.