British Airways has signed on a principal companion to Twickenham Stadium and the official airline companion to England Rugby.
The provider will fly the boys’s and ladies’s squads to tournaments all over the world.
The multi-year new partnership may even see the airline grow to be the primary principal companion to Twickenham Stadium, the house of England Rugby.
British Airways may have unique stadium branding, together with the constructing’s roof, which as an iconic landmark on the flight path and is seen by the hundreds of travellers flying in to Heathrow on daily basis.
British Airways and England Rugby may even work intently collectively on the digital expertise at Twickenham Stadium, together with creating and launching a brand new stadium app and e-ticketing sooner or later.
It additionally sees the brand new high flooring facility of the redeveloped East Stand named because the British Airways Rose Backyard, which can be a contemporary relaxed surroundings for friends that includes stay music and a mixture of open cooking stations.
Alex Cruz, chairman of British Airways, stated: “We’re getting behind England Rugby and searching ahead to supporting the boys’s and ladies’s squads, by delivering them able to win on their travels all around the world.
“Twickenham Stadium additionally sits on the flight path in to Heathrow, so our partnership with the house of England Rugby can be seen to British Airways prospects from the skies.”
The partnership will see British Airways fly the England groups to matches all all over the world, together with to Rugby World Cup 2019 in Japan and Ladies’s Rugby World Cup in 2021.
RFU chief government, Steve Brown, commented on the launch at this time: “We’re thrilled to announce our new partnership with British Airways and are extraordinarily enthusiastic about working collectively.
“Twickenham Stadium is the house of English rugby and we’re so happy to have British Airways – an iconic British model with a powerful heritage and aligned with our core values – as our first ever principal companion of the stadium.”