Jamaica has welcomed extra British travellers than ever earlier than in early 2019, with customer numbers growing by six per cent from January-April when in comparison with the identical interval final yr.
The outcomes comply with a development in regular progress of British travellers to Jamaica.
New resort openings, refurbishments and a give attention to selling the vacation spot’s cultural experiences past the seashore, have all contributed to this improve in UK customer curiosity within the vacation spot.
The Jamaica Vacationer Board UK is investing closely in its tour operator and journey agent companions as a spotlight for progress via broadening consciousness of what the island has to supply.
The organisation will probably be internet hosting these valued agent companions on the Jamaica sponsored Windsor races in July, jerk masterclasses and on the Linfield races Caribbean day in addition to extra regional occasions throughout the UK.
Brokers also can entry coaching classes through the web portal, face-to-face at occasions with key companions, and on the vastly common Jamaica Journey Market, the vacation spot’s business-to-business tradeshow in September.
Elizabeth Fox, regional director UK & northern Europe, Jamaica Vacationer Board, stated: “We’ve had an amazing begin to the yr as we proceed to construct relationships with our trade companions.
“Updating our journey agent companions on the newest tourism developments in addition to delivering coaching occasions throughout the nation over the approaching months, will maintain Jamaica entrance of thoughts.
“As we proceed to spend money on these valued partnerships, it’s rewarding to see the outcomes of our advertising exercise as extra Brits are selecting Jamaica for his or her sunshine getaway.”