The Caribbean Tourism Organisation has launched a brand new Caribbean Calling shopper marketing campaign within the UK.
Alongside companion BA Holidays, the programme will encourage UK travellers to go to locations together with Antigua & Barbuda, Barbados, Grenada, Jamaica, St Kitts and Tobago.
The built-in consumer-focused marketing campaign will run all through October to spotlight the range of the Caribbean.
A robust name to motion will encourage engagement throughout this key reserving interval.
The target of the marketing campaign is to more and more broaden the patron’s understanding of the huge array of Caribbean locations that may be skilled together with insightful commentary supported by sturdy vibrant imagery and nice provides to the Caribbean.
It should embrace numerous activations together with London Metro cowl wraps, London underground digital escalator panels at three stations – Tottenham Court docket Street, Waterloo & Liverpool Road – adverts throughout the London Metro and Night Commonplace and show promoting throughout the Mail, Metro and Night Commonplace web sites.
Carol Hay, director of selling UK & Europe, for the Caribbean Tourism Organisation, acknowledged: “We’re excited to launch this marketing campaign within the market and supply locations with the chance to be a part of this marketing campaign and to be featured throughout rigorously chosen media platforms which permit us to speak our message successfully.
“The plan is to see elevated enterprise to the Caribbean – that’s our focus.”
The information comes because the Caribbean Tourism Organisation revealed earlier this week it could shut its London workplace within the coming months because it seeks to chop prices.