Most popular Inns & Resorts has promoted Brenda Collin to the position of senior vice chairman, Europe, efficient instantly.
In her new position, Collin will oversee a regional staff to make sure the success and retention of greater than 125 member properties based mostly throughout an expanded area.
“Over the previous seven years, Brenda has achieved nice success for our model and our member lodges by tirelessly pursuing alternatives throughout all points of our enterprise and repeatedly wanting on the bigger international image,” mentioned Lindsey Ueberroth, chief government of Most popular Inns & Resorts.
“She is a valued and trusted chief who has demonstrated an unwavering ardour for hospitality, a dedication to excellence, and an admirable resilience when selling the energy of the Most popular model above the remaining.
“We’re proud to raise her to an enhanced management position and have nice confidence in her means to gas even higher progress of the Most popular model in key European markets.”
Since becoming a member of Most popular in April 2013 – first serving as Regional Director of the UK, Eire, the Nordics and the Netherlands earlier than being promoted to managing director of that area in 2017 – Collin has been instrumental in producing important consciousness of the Most popular Inns & Resorts model amongst commerce and business audiences.
All through her 30-year profession within the hospitality business, Collin has established an exemplary file for guiding homeowners and operators of impartial and chain lodges alike as they pursue their operational, gross sales, and advertising objectives.
Previous to becoming a member of Most popular, she served as co-founder and government director of HotelREZ, a UK-based company that gives illustration and consultancy companies to impartial lodges worldwide, rising the corporate’s portfolio to 700 properties in a seven-year timeframe.