Crystal has invited travellers to hook up with the world, one another and themselves with an evocative new advertising and marketing marketing campaign titled The place Luxurious is Private.
Within the marketing campaign, the corporate speaks on to travellers on ranges that transcend the lavish accoutrements of the great life.
The messaging eschews the widespread notion that luxurious entails solely the finer matters in life in favour of the truth that it’s outlined by every traveller, making the expertise wholly particular person.
Working with the specialists of MRM/McCann, Crystal has developed a poignant message that focuses on individuals – from its friends to crew – and the way world journey touches their lives.
The brand new branding marketing campaign spans all Crystal Experiences – Crystal Cruises, Crystal River Cruises, Crystal Yacht & Expedition Cruises, Crystal Luxurious Air and Crystal AirCruises – and can be seen throughout a number of print and digital media platforms starting this month.
“Journey is extraordinarily private to those that crave exploration and significant moments, and international luxurious journey has at all times been private to Crystal,” mentioned Carmen Roig, Crystal senior vice chairman of promoting and gross sales.
“Our philosophy of luxurious is rooted within the individuality of every of our friends – the tales they’ve lived, what has introduced them aboard, the reminiscences they hope to create – and our ardour for assembly and exceeding their hopes and expectations.
“We perceive that point is valuable, and aboard Crystal our friends relish spending their time precisely as they need. To journey precisely as one chooses, connecting with mates who share their pursuits, and deeply exploring the world is a real luxurious. And we’re honoured that travellers select to spend their time with us,” Roig concluded.