The Dubai Company for Tourism & Commerce Advertising has teamed up with the favored multimedia messaging utility Snapchat.
The duo goals to remind travellers of the incredible climate within the Center East.
Presently Dubai are making ready to welcome again vacationers from July seventh, as journey restrictions are step by step eased.
Snapchat customers will have the ability to choose from 4 totally different augmented actuality (AR) Snapchat Lenses, which have been developed with the intention of transporting customers to Dubai (nearly) to expertise the well-known points of interest that Dubai has to supply, together with the Burj Khalifa, Dubai Body, Al Seef and Madinat Jumeirah.
This initiative was launched to unfold positivity and convey a ray of sunshine, albeit via a display, to these staying residence amid Covid-19.
“Dubai Tourism is delighted with the success of this inventive partnership with Snapchat, which has helped maintain world curiosity and consideration for Dubai by reinforcing its place as a protected must-visit vacation spot.
“Not solely has this marketing campaign unfold positivity and happiness amongst travellers, but it surely has given them actual motivation to plan for his or her subsequent vacation to Dubai as soon as the Covid-19 journey restrictions are finally lifted,” stated Issam Kazim, chief government, Dubai Tourism.