Dubai launches occasion sponsorship scheme to spice up leisure sector | Information

Officers on the Division of Tourism & Commerce Advertising and marketing in Dubai have introduced the launch of a brand new sponsorship scheme to drive innovation throughout the occasions {industry}.

The scheme is designed to additional empower leisure occasion organisers with further incentivisation alternatives within the type of occasion sponsorship.

The brand new course of will construct on the expansion and competitiveness of the town’s occasion sector, which recorded a rise of over 100,000 ticket gross sales and 25 further occasions in first quarter of 2019 when in comparison with the identical interval final 12 months.

Persevering with to successfully showcase Dubai’s proposition as a bunch metropolis for worldwide occasions from all over the world, the scheme will goal leisure occasions and might be relevant for occasions which might be ticketed and open to the general public, with an eligible leisure occasion allow.

With state-of-the-art venues throughout the town, together with many on the Palm Jumeirah Dubai is properly positioned to compete on the worldwide stage to host worldwide occasions, because it continues to develop its status as a world main leisure and leisure vacation spot.

The scheme will work along side the division’s ticketing and permits providers to streamline administration and coordination of occasion licensing actions and supply higher operational effectivity.

Helal Saeed Almarri, director basic, Dubai Tourism, mentioned: “The sponsorship scheme varieties a part of our dedication to retain the town’s standing as a number one international occasion vacation spot and has been designed to construct on this momentum and act as a catalyst for the native occasions {industry}.

“This has been additional fuelled by our cross-industry private and non-private sector partnerships, which function an important part in serving to us determine and pursue alternatives to additional empower native occasion organisers as we set the stage to welcome audiences from all over the world.”

The sponsorship scheme, which can immediately assist leisure occasion organisers, will take impact for occasions being held from Might by way of an internet utility course of.

Dubai’s place as a world occasions vacation spot has been enhanced with the addition of occasion venues throughout the town.

Main leisure occasions {industry} companions commented on the evolution of Dubai’s occasions panorama and the introduction of the Dubai Tourism Sponsorship Scheme:

Occasion organisers seeking to register and apply for sponsorship, offering they meet the factors, are invited to go to the official web site to start the appliance course of.

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