Dubai seeks to spice up Saudi presence with Al Tayyar partnership | Information

The Dubai Division of Tourism & Commerce Advertising has signed a partnership with Al Tayyar Journey Group, Saudi Arabia’s main journey and tourism firm,

The deal will see a strategic alliance shaped with the goal of additional enhancing Dubai’s place as the popular vacation spot for Saudi guests.

The partnership will pave the way in which for launching distinctive initiatives that can assist increase Dubai Tourism’s advertising and marketing attain and visibility inside Saudi Arabia, one in every of Dubai’s prime three customer supply markets.

The promotional methods will likely be primarily applied via Al Tayyar Journey Group’s Strategic On-line Enterprise Unit, the most important home-grown digital journey firm within the MENA area that manages two cutting-edge on-line journey platforms on internet, cell internet and app: Almosafer and tajawal.

The alliance will see Almosafer creating inspirational content material on Dubai’s tourism choices to be promoted throughout all its communication channels.

The web journey platform has additionally collaborated with one of the crucial distinguished Saudi-based social media influencers, Mohammed Alnhet, to develop an thrilling sequence of movies showcasing the variety of Dubai’s points of interest and experiences.

Dubai Tourism cheif government Issam Kazim masterminded the deal

Commenting on the alliance, Issam Kazim, chief government, Dubai Company for Tourism & Commerce Advertising, stated: “We’re happy to kind a strategic alliance with Al Tayyar Journey Group, one in every of Saudi Arabia’s main journey firms, to work collectively in selling the variety of Dubai’s choices to Saudi travellers.

“We’ve a shared imaginative and prescient of positioning Dubai because the vacation spot of selection for Saudi guests, and our partnership will additional assist the achievement of mutual enterprise targets.”

He added: “The geographical proximity of our nations and in addition the truth that we share the identical values and cultural backgrounds, makes the GCC, particularly Saudi Arabia, a core marketplace for Dubai’s tourism business.

“Furthermore, households, our key viewers represent the majority of the guests from this area and with the assist of strategic partnerships with journey firms comparable to Al Tayyar Journey Group, we’re assured of attracting much more guests from this section.”

Almosafer will provide particular lodge and flight offers solely for Saudi travellers to Dubai comparable to prime things-to-do within the metropolis, iconic points of interest to go to, a slew of handpicked eating places and buying choices, in addition to journey suggestions.

The web journey platform will create particular Dubai-centric vacation packages, tailor-made to every of the journey segments, {couples}, households, people or enterprise travellers.

Dubai is already thought of the Center East’s Main Vacation spot by voters on the World Journey Awards, with the deal set to spice up its profile additional.

Abdullah Bin Nasser Al-Dawood serves because the chief government and government director of Al Tayyar Journey Group

Abdullah Bin Nasser Al-Dawood, chief government, Al Tayyar Journey Group, added: “Each Al Tayyar Journey Group and Dubai Tourism have formidable progress plans in Saudi Arabia, and I’m thrilled we’ve reached this new partnership that can proceed to considerably profit our respective companies, rising inbound tourism for KSA travellers to Dubai, and increase GCC journey business as an entire.”

The robust curiosity in visiting Dubai is mirrored in the truth that Almosafer witnessed a 41 per cent progress in Dubai bookings from 2017 to 2018, whereas Dubai Tourism confirmed that within the first 5 months of this 12 months, the emirate welcomed 630,000 Saudi guests.

Al Tayyar Journey Group is recognised as Saudi Arabia’s Main Enterprise Journey Company and Saudi Arabia’s Main Journey Administration Firm by the World Journey Awards.

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