Dubai Tourism indicators Seera partnership to woo Saudi friends | Information

The Dubai Division of Tourism & Commerce Advertising and Seera (beforehand Al Tayyar Journey Group) have signed a strategic partnership settlement which is able to see each entities unite to additional strengthen journey demand from the Kingdom of Saudi Arabia to the emirate.

Seera is without doubt one of the main suppliers of journey providers within the Center East and north Africa and is taken into account Saudi Arabia’s Main Enterprise Journey Company by voters on the World Journey Awards.

The division will work alongside Almosafer, Seera’s shopper journey model which recorded greater than 100,000 bookings from Saudi Arabian travellers to Dubai in 2018.

Working collectively beforehand on a wide range of initiatives, the pair will search promotional alternatives via the continued alliance.

Almosafer will embrace a brand new omni-channel strategy, providing its clients the selection and freedom to ebook their journey itineraries throughout on-line and offline touchpoints, reaffirming its dedication to selling Dubai as a high vacation spot for Saudi Arabian travellers.

With inspirational content material and incentives promoted to shoppers each on-line and offline, Dubai will proceed to develop as a key vacation spot of alternative for the Almosafer community.

Issam Kazim, chief government of Dubai Company for Tourism & Commerce Advertising, mentioned: “Dubai continues to rank among the many hottest locations for holidaymakers from throughout the GCC with the Kingdom of Saudi Arabia remaining in second place as one among our main supply markets in quarter one 2019.

“Our partnership with Seera additional helps our ongoing technique to draw much more guests from the area year-on-year, with diversified packages and aggressive costs retaining the emirate entrance of thoughts.

“We’ll proceed to focus on each potential phase of this essential market, with a particular concentrate on enterprise travellers, {couples} and households, who stay amongst our key audiences and make-up the vast majority of guests from the GCC area.

“Seera has constructed up a powerful fame as one of many main journey and tourism companies within the Center East and we sit up for additional strengthening our attraction to our goal audiences throughout the Kingdom via their in depth community.”

Almosafer will supply particular resort and flight offers completely for KSA travellers to Dubai, highlighting the highest things-to-do within the metropolis, iconic points of interest, in addition to journey ideas throughout various focused advertising channels – together with the enduring Palm Jumeriah.

The model can even create particular Dubai-centric vacation packages, tailor-made to a wide range of journey segments, together with {couples}, households, people or enterprise travellers.

Abdullah Bin Nasser Aldawood, chief government of Seera, mentioned of the partnership: “Almosafer caters for an actual vary of Saudi travellers and we all know, from our 40 years’ price of journey data and expertise, what the numerous and complicated wants of the Saudi traveller are.

“We all know Dubai is a highly regarded vacation spot for our clients with greater than 4.2 million searches accomplished on our Almosafer digital platform in 2018 for Dubai flights and resort.

“We glance to forge long-lasting and fruitful relationships with key companions; providing the most effective journey expertise and best pricing on journeys to Dubai and we sit up for providing extra alternative via our new omni-channel providing to Dubai Tourism.”




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