Regardless of European summer season coming to an finish, Dubai Tourism has launched a multi-touch level marketing campaign to drive vacation bookings through the winter season.
The marketing campaign, working till December, will embody YouTube pre-rolls, YouTube bumper advertisements, social media content material, show promoting and commerce print promoting.
All are designed to lift consciousness of winter solar holidays to Dubai and in the end drive bookings throughout this key interval for the vacation spot.
A devoted web site touchdown web page with the only objective to encourage journey has been creating and will likely be stay all through the marketing campaign.
Shahab Shayan, senior supervisor, UK, Eire and Nordics at Dubai Tourism, mentioned: “We’re excited to be launching our new winter solar marketing campaign to the UK and European markets.
“Winter solar is a key promoting level for us because it’s a incredible time to get away from the European winter and expertise all our metropolis has to supply.
“Dubai is a protected, family-friendly vacation spot with reasonably priced flights and value-for-money lodging, to not point out assured solar.
“No different location permits guests to take pleasure in theme parks, luxurious seashores, water parks, nice meals and genuine desert safari experiences solely a brief distance away.”