Georgia and ITB Berlin have agreed a wide-ranging partnership that may span three years.
As early as this yr Georgia would be the digital journey & sustainability companion of ITB Berlin Now 2021.
Because the title suggests, nature and sustainability are the main focus of this partnership.
In 2022, because the official cultural vacation spot of ITB Berlin, Georgia will spotlight its cultural heritage.
The title of official host nation will observe in 2023.
In cooperation with ITB Berlin, the host nation historically organises the grand opening present of ITB Berlin and can be highlighted throughout your complete commerce occasion.
“Georgia spans a cultural bridge between Europe and Asia and is a fully fascinating nation, whose wide-ranging tourism points of interest awaken the pioneering spirit in travellers in every kind of the way,” mentioned David Ruetz, head of ITB Berlin.
“We’re delighted that Georgia has entered into such a long-term partnership with us.
“Consequently I’m certain we can host our visitors with an exceptionally giant platform.”
For the very first time, the jap European vacation spot will turn out to be the official host nation of ITB Berlin in 2023.
The republic has 3.7 million inhabitants and is standard with guests as a consequence of a wealth of cultural points of interest, the number of architectural types within the capital Tbilisi, mountain ranges, hillside monasteries, seashores on the Black Sea and the traditional winegrowing area of Kakheti.
“Even in these occasions, throughout and after the Coronavirus pandemic, ITB Berlin continues to be the tourism trade’s most necessary international platform,” mentioned Medea Janiashvili, the performing head of Georgians Nationwide Tourism Administration.
“This three-year partnership will massively assist to attract consideration to our hospitable nation amongst guests all around the world.”