oneworld has named specialist aviation journalist, Ghim-Lay Yeo, as its new vice-president company communications.
Her appointment follows the retirement of the alliance’s vice-president company affairs, Michael Blunt.
In her new function, reporting to oneworld chief government Rob Gurney and based mostly within the alliance’s New York head workplace, Ghim will deal with its media relations, company inside communications, public relations and different duties, working carefully with company communications colleagues inside the member airways.
Ghim joins oneworld from main aviation media group FlightGlobal, writer of Airline Enterprise and Flight Worldwide magazines, the place she was Americas managing editor, based mostly in Washington DC, chargeable for protection of the air transport business all through North, Central and South America.
She joined FlightGlobal in 2009 in her native Singapore, protecting the airline sector in Asia-Pacific, earlier than shifting to the group’s Washington DC bureau two years later.
She started her journalistic profession with The Straits Occasions, Singapore’s main English language day by day newspaper, together with a interval as transport reporter.
A graduate of communications research and journalism from Singapore’s Nanyang Technological College, Ghim has simply accomplished an MBA from the UK’s Warwick Enterprise Faculty, the place she performed in-depth analysis into the challenges dealing with feminine executives within the airline sector.
She is a Singaporean nationwide and US everlasting resident.
In addition to English, she speaks and reads Mandarin and has fundamental Spanish.