The German Nationwide Vacationer Board has introduced a brand new worldwide marketing campaign for subsequent yr.
The newest marketing campaign comes along with the lately launched 100-years of Bauhaus, which is able to have a good time the inventive motion.
Entitled German Summer season Cities, the marketing campaign marks the beginning of a digital advertising and marketing offensive by the GNTB.
It’s going to embody motion weeks and pop-up occasions, plus complete social media exercise in quite a few supply markets, utilizing the hashtag #GermanSummerStories.
Petra Hedorfer, chief government of the GNTB, defined: “Because the market chief in city and cultural journey, the GNTB operates a storytelling technique throughout 5 core themes.
“City Metropolis highlights big-city tradition, procuring and roof-top bars; for a Romantic story, it’s all about fairy-tale small historic cities in rural areas, castles and parks.
“Vineyards, wine areas and conventional gastronomy additionally play a component on this marketing campaign.
“Summer season holidays in Germany supply quite a lot of fascinating causes for journey – a part of our Vacation on the Water theme.
“From coastal experiences and pleasure boats, seaside golf equipment, island life, crystal-clear bathing lakes or river rafting, tour steamers to houseboat holidays on rivers and lakes – there’s many a narrative to be instructed right here.”
Hedorfer added: “By our Artwork & Tradition theme – a robust and enticing motive for journey to Germany – we spotlight museums and exhibitions, industrial heritage, music and exhibits and open-air occasions.
“Lastly, Germany’s high-profile sightseeing locations are a perennial motive for journey to Germany.
“From Hamburg’s Elbphilharmonie within the north, to the Zeche Zollverein within the Ruhr Area, over to the Brandenburg Gate or to Neuschwanstein Fortress and the citadel Hohenzollern – Germany has quite a few exceptional landmarks in comparison with many opponents.
“Working with Germany’s prime sightseeing locations all through the sixteen federal states ensures an unforgettable journey expertise.”
The German Nationwide Vacationer Board has its headquarters in Frankfurt am Predominant, Germany.