London-based PR operation Grifco is to merge with MMGY International, the world’s main built-in journey and hospitality advertising and marketing firm.
Together with sister firm Ophir PR, Grifco will develop into a part of MMGY International’s London operation.
Founder Claire Griffin will stay an integral a part of the enterprise, persevering with to supervise Grifco as managing director and Ophir PR as govt director.
She is going to accomplice with the MMGY International’s senior administration workforce to develop the company’s European footprint within the luxurious journey sector.
MMGY International will retain the identify and it’ll now be generally known as Grifco, an MMGY International Firm.
Ophir PR will proceed to function as a separate model.
The corporations will start integrating operations this yr.
The newest deal follows an identical transatlantic tie-up between MMGY and Hills Balfour.
“We’re excited to welcome Claire and her groups to MMGY International and additional broaden our presence within the UK,” said Clayton Reid, chief govt of MMGY International.
“Their experience and consumer base within the luxurious market provides a brand new dimension to our enterprise that we plan to increase throughout our community.”
The addition of Grifco and Ophir PR carry the company’s whole variety of staff to greater than 400 and abroad places of work to 6, together with three places of work in London plus Dubai, Madrid and Taipei.
MMGY International’s worldwide footprint continues to develop as a part of its dedication to integration throughout all journey advertising and marketing channels.
“We’re thrilled to be working with MMGY International notably as we are going to now have entry to extremely complementary providers and thrilling choices for our shoppers and workers.
“It can undoubtedly assist our enterprise evolve to the subsequent stage,” mentioned Griffin.
“This merger will enable us to retain the boutique luxurious parts that Grifco and Ophir PR groups have developed, whereas drawing on the MMGY International experience.
“It can additionally lengthen MMGY International’s worldwide footprint, business expertise and energy throughout all advertising and marketing providers by way of Grifco and Ophir PR, providing a very complete answer and even higher profit to our present and future shoppers.”
The acquisition of Grifco and Ophir PR is the fifth by MMGY International since personal fairness agency Peninsula Capital Companions and Nice Fairness Companions made a major fairness funding within the firm in February 2016.
The funding additional strengthens the corporate’s aggressive acquisition technique, which incorporates international growth and its dedication to integration throughout all journey advertising and marketing channels.