InterContinental Accommodations Group has unveiled Regent Accommodations & Resorts’ new emblem and monogram.
The emblem is designed to epitomise trendy luxurious with a nod to conventional cues respecting the model’s heritage and id, the corporate mentioned.
The emblem creation is an extension of the Regent rebranding journey which began final 12 months.
To ship a deeply curated luxurious model at tempo, IHG gathered learnings from exterior of hospitality, participating luxurious tastemakers and specialists from numerous fields to take the model into the way forward for luxurious.
In the identical vein, IHG engaged a panel of main creatives and specialists from vogue and luxurious equivalent to celebrated dressmaker, Tanya Golesic, president of Jimmy Choo, America, designer Bibhu Mohapatra and designer Simon Spurr to supply suggestions on the emblem design.
Their insights helped form the design instructions that resonate most with our company and greatest mirror the traits of Regent.
Designed by famend artistic director and typographer, Andreas Neophytou, who has executed work for the world’s main luxurious manufacturers, the brand new emblem is outlined by a sublime simplicity.
Constructed on the legacy of the unique emblem, the leg of the R is prolonged in a lateral curve from the stem downwards to the baseline, ultimately becoming a member of it to the “e” leading to a referential brush-like character the subtly alludes to the first one.
When the Regent model was based over 40 years in the past, it modified the face of contemporary luxurious.
It was a pioneer in resort design with daring firsts that captured imaginations and set new requirements in luxurious and can proceed the legacy of final luxurious hospitality.
IHG took a controlling stake final 12 months.
Regent Accommodations & Resort is current in 5 international locations with six open motels together with the award-winning Regent Beijing, Regent Berlin and Regent Porto Montenegro and 4 properties resulting from open within the subsequent three to 5 years in Hong Kong, Jakarta, Kuala Lumpur and Phu Quoc.