InterContinental Resorts Group has rebranded as IHG Resorts & Resorts because it prepares for the return of worldwide journey this 12 months.
The model refresh displays the corporate’s progress to 16 manufacturers, with visitors now in a position to stroll by means of the doorways of practically 6,000 motels throughout 100 international locations.
With an up to date id, the corporate mentioned it was targeted on strengthening notion, the way it engages visitors, resort house owners and colleagues and higher selling the breadth of its portfolio.
The IHG Resorts & Resorts visible model id has been given a makeover to higher inform the tales of the model and make it extra related and engaging to customers – notably a youthful demographic of customers, in addition to resort house owners, colleagues and future expertise world wide.
By new colors, pictures and font, its eye-catching, energetic design showcases the manufacturers and resort experiences in essentially the most participating means, the corporate mentioned.
Claire Bennett, chief buyer officer, IHG Resorts & Resorts, mentioned: “The journey trade has confronted challenges like by no means earlier than, and whereas adapting to new realities we’ve additionally stayed true to our roots.
“We’ve an unbelievable household of manufacturers, centred round connecting individuals – strengthening household bonds, forging enterprise partnerships, uniting far-flung pals and interesting with our communities.”
IHG Resorts & Resorts divides its manufacturers into 4 teams.
The posh and way of life assortment is house to Six Senses Resorts Resorts Spas, Regent Resorts & Resorts, InterContinental Resorts & Resorts, Kimpton Resorts & Eating places and Resort Indigo, whereas the premium assortment hosts Hualuxe Resorts & Resorts, Crowne Plaza Resorts & Resorts, Even Resorts and voco Resorts.
The necessities assortment contains Vacation Inn Resorts & Resorts, Vacation Inn Specific and avid motels, whereas the suite assortment welcomes long-stay visitors to Atwell Suites, Staybridge Suites, Vacation Inn Membership Holidays and Candlewood Suites.
Bennett added: “As we proceed to guide by means of and past the pandemic, we’re clear who we’re, what we stand for and the way we may help visitors open up their world once more after they’re able to journey.
“And all of us really feel we’d like that greater than ever, as a result of journey not solely opens doorways, it opens minds and hearts.
“That’s why our motels are greater than only a backdrop to life’s particular moments, they’re a group of welcoming experiences.”