Jamaica Vacationer Board director Donovan White has stated cultural tourism will likely be central to the hospitality providing within the nation shifting ahead.
Chatting with an trade viewers this morning throughout the opening of Caribbean Tourism Market on the Montego Bay Convention Centre, White revealed income from the journey sector was now rising quicker than arrival numbers.
This was a part of a deliberate coverage to showcase the meals, music and other people of the island, he defined.
Jamaica welcomed 4.31 million friends final 12 months, a rise of 1 per cent on the earlier 12 months, whereas income from tourism elevated 8.6 per cent to $3.Three billion.
“That is the primary 12 months we have now seen revenues outpace arrivals development – that is a part of a deliberate technique to embrace a extra experiential strategy,” White defined.
“We wish out guests to see extra of the vacation spot, to take part.”
The choice to spice up experiential tourism is a transfer away from the extra conventional all-inclusive product Jamaica is usually recognized for.
In broad ranging remarks, White confirmed Sangster Worldwide Airport was at the moment being expanded with a view to enhance tourism capability.
Each the apron and arrivals terminal are seeing a rise in dimension to welcome bigger plane.
New resort capability was additionally coming to the market, White revealed.
Excellence Oyster Bay not too long ago began to welcome friends, whereas the S Resort opened earlier this month.
In whole there are at the moment 7,500 resort rooms underneath building in Jamaica, with 1,200 to open this 12 months.
This compares to a complete of 30,000 rooms at the moment in operation.
By way of airlift, Frontier Airways not too long ago launched a service to Jamaica from Raleigh, North Carolina, and can launch a Philadelphia connection in February.
Delta Air Traces has launched a brand new service from JFK airport in New York into Kingston, whereas Spirit Airways now gives a 3 times weekly flight from the US.
Southwest Airways will add a St Louis-Montego Bay path to its community in March.
In his remarks, White additionally revealed Jamaica has dropped its ‘Dwelling of Alright’ slogan, which had been in use for the previous 4 years.
The Jamaica Vacationer Board has now moved to a ‘One Love’ tagline and this may keep in place till PR firm Stunning Locations completes plans for a brand new international promoting marketing campaign later this 12 months.
There are at the moment discussions to legalise marijuana in Jamaica.
“There’s a groundswell globally on this difficulty – and we’re taking an curiosity on this – however we’re cautious and circumspect about how this effectively develop in our society,” defined White.
Carrying small quantities of hashish was diminished to a petty offence in 2015, however the drug stays unlawful.
A legalisation may be used to spice up tourism, White added.
“We have now to make sure we have now given due thought to the results in order that our coverage offers with the ramifications of legalising hashish,” added White.
“Apparent, Jamaica can come to thoughts first when this product is talked about, however we have now to be extraordinarily understanding of the circumstances of any change in coverage.”