Jamaica Vacationer Board has welcomed the launch of the second annual Jamaica Rum Competition throughout an occasion on the Campari headquarters in New York.
The competition celebrates and recognises the outsized influence the vacation spot has had on the world with its rum, meals and music.
The Jamaica Rum Competition, scheduled for Hope Gardens Feb 29th-March 1st, serves to showcase the distinct culinary and cultural choices of Jamaica.
Geared toward encouraging new and repeat guests to expertise the colourful vacation spot, the competition’s location in Kingston additionally showcases the capital metropolis as a premier leisure hub.
“As a vacation spot, we’ve sought to undertake an aggressive advertising technique to preserve Jamaica high of thoughts for travellers planning their subsequent trip,” mentioned Philip Rose, Jamaica Vacationer Board regional director, north-east United States.
“A part of this technique is our new model positioning – Jamaica Heartbeat of the World.
“The Jamaica Rum Competition is a superb instance of our larger-than-life experiences because it combines lots of our uniquely Jamaican property – heat individuals, wealthy tradition, vibrant leisure, savoury delicacies, and naturally our fiery rum.”
The competition will function artists reminiscent of Protégé, Ky-mani Marley, Freddie McGregor and extra.
All through the competition, Appleton Property Jamaica Rum will host interactive seminars with the primary feminine grasp blender, Pleasure Spence, and senior blender, David Morrison.
The Jamaica Vacationer Board, based in 1955, is the nationwide tourism company of the island and is predicated within the capital metropolis of Kingston.
The organisation has workplaces in Montego Bay, Miami, Toronto and London.
Consultant workplaces are positioned in Berlin, Barcelona, Rome, Amsterdam and Mumbai.