Main accountable tourism campaigner and business skilled Fiona Jeffery has been appointed new chair of the African Journey & Tourism Affiliation, succeeding Julian Edmunds.
Jeffery has served on the Atta board for 4 years as business relations director, and has had an extended and completed profession within the journey and tourism business.
Liable for World Journey Market from 1986-2013, each as managing director and finally as chairman, she brings a large breadth of data to the position throughout all facets of the business, from authorities, nationwide vacationer boards and locations to non-public sector and worldwide commerce our bodies and organisations.
Founding father of worldwide water improvement charity Only a Drop, Jeffery’s work has taken her to locations throughout Africa endeavor tasks to offer clear water and sanitation to distant communities.
She additionally created and launched World Accountable Tourism Day, a accountable tourism drive throughout the business globally, in affiliation with the UN World Tourism Organisation.
Commenting on her appointment, Jeffery mentioned: “Being chosen as the brand new chair of Atta is an sudden honour I don’t take frivolously.
“My predecessors have all completed wonderful jobs, and my position is to construct on their success.
“With new alternatives rising on a regular basis, Atta will search to embrace these, placing the pursuits of our membership at its coronary heart.
“My love of Africa started on honeymoon with my husband Nigel, exploring Kenya by four-wheel drive automobile, and I’m eager to sort out the problems and alternatives of the business throughout the continent.
“These embody sustainability, the hazards of overtourism, wildlife conservation and wider points round poaching, gender equality and the alternatives of tourism to help socio-economic empowerment and improvement.
“It will likely be essential to play our half supporting and furthering the agenda in lots of of those areas to make sure joined up pondering and elevated influence throughout our business.”
The African Journey & Tourism Affiliation is pan-Africa’s largest community of tourism product, selling tourism to the continent from all corners of the world.
Recognised because the voice of African Tourism, Atta will proceed to serve and help enterprise concerned in African tourism, representing patrons and suppliers of tourism product with 590 members in 42 international locations, 22 are on the African continent.