Jin Jiang Worldwide begins loyalty merger with Radisson | Information

Radisson Rewards has introduced a brand new collaboration with WeHotel, the worldwide resort reserving platform for Jin Jiang Worldwide.

The information follows the launch of the primary co-branded property from the businesses final month.

Each strikes comply with the acquisition of Radisson by China-based Jin Jiang Worldwide and Sino-Cee Fund late final yr.

Within the newest improvement, 53 Radisson Lodge Group properties will grow to be bookable on the WeHotel platform, with the remaining 1,100 taking part motels turning into out there by the tip of the yr.

As a part of this collaboration, Radisson Rewards and WeHotel Prime, the loyalty program for Jin Jiang’s high-end motels, are working collectively to offer localised, in-hotel advantages to members of each packages.

By going stay on WeHotel, Radisson Lodge Group’s properties will profit from vital publicity in China, the world’s largest journey market, entry to greater than 148 million members of Jin Jiang WeHotel’s loyalty packages, native language reserving choices, Chinese language digital funds and extra.

WeHotel Prime members will have the ability to e-book Radisson Lodge Group properties by way of the WeHotel platform, whereas additionally incomes factors and elite qualifying nights for all eligible stays.

“This world loyalty collaboration marks an thrilling and vital step ahead within the relationship between Jin Jiang Worldwide and Radisson Lodge Group.

“Our firms have a mixed loyalty base of almost 170 million members, so it’s very important that we create constant advantages for all our members, wherever on the planet they journey.

“By way of this integration we’re paving the way in which for a shiny future,” mentioned Eric De Neef, chief industrial officer, Radisson Lodge Group.

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