Jumia launches its Meals Competition to advertise adoption of meal ordering & assist native eating places throughout COVID-19

Impressed by the World Meals Day celebrations on Oct 16th, this month-long occasion may even showcase the variety of the African meals business.

Lagos (Nigeria), 30th September 2020: Africa’s E-commerce platform Jumia (NYSE: JMIA) has introduced the launch of a Meals Competition Marketing campaign which can happen from the first to 31st October 2020. The marketing campaign is organized in partnership with native eating places and supermarkets, in addition to blue chip worldwide restaurant chains resembling KFC, Burger King and McDonald’s. The target of the marketing campaign is to advertise the adoption of meal and meals ordering amongst shoppers, which have develop into more and more fashionable in the previous couple of years. The occasion can be geared toward supporting restaurant companies and the general meals ecosystem, as these have been severely affected by COVID-19 lockdown restrictions, leading to much less capability, fewer opening hours and typically shutdowns.

As a part of the pageant, Jumia can be internet hosting on its platform all kinds of comfort meals suppliers together with grocery outlets, bakeries in addition to a broad vary of eating places and cuisines. Reductions of as much as 50% and free supply can be supplied to shoppers on meals, drinks and grocery store purchases as a part of the occasion. Extra reductions can be made accessible on orders positioned utilizing JumiaPay.

“We’ve got been partnering with eating places and supermarkets for a few years now. A lot of them have been by way of powerful instances over the previous few months and are nonetheless affected by the restrictions imposed as a part of COVID-19 measures. On the identical time, shoppers are an increasing number of aware of social distancing and more and more flip to on-line supply. The Meals Competition is a good alternative for all meals distributors – massive and small, worldwide and native – to interact with shoppers on-line and provide them extra comfort and worth, in keeping with the theme of this yr’s World Meals Day celebration of Develop, Nourish, Maintain Collectively. We invite each shopper to strive the service and by doing so additionally assist native eating places and meals distributors, who’re offering jobs to the communities”, mentioned Jumia co-CEOs, Jeremy Hodara and Sacha Poignonnec.

The COVID-19 disaster has proven the relevance of the Jumia platform which presents a big number of items and providers at inexpensive costs in addition to a handy and secure supply expertise. A rising variety of eating places are embracing the Jumia ecosystem to broaden their shopper attain throughout the COVID-19 pandemic.

“As comfort is turning into an increasing number of the norm in on a regular basis life, supply continues to be a key focus level for our enterprise, at present and sooner or later. Jumia has been instrumental in coping with the respective Authorities businesses throughout the lockdown interval to allow us and different meals distributors to proceed to commerce though our sit-down areas had been closed,” mentioned Jacques Theunissen, Chief Working Officer, KFC consultant in East Africa.

“As extra shoppers embrace on-line meals supply throughout and put up COVID-19, we are going to try to retain extra shoppers on Jumia Meals by way of unmatched worth, comfort and superior buyer expertise” mentioned Nacer Bendriss, Nation Supervisor, Olayan Meals, Burger King Consultant in Morocco.

The Competition, which can function over 4,000 native and worldwide eating places and meals shops, can be held throughout eight nations the place Jumia Meals operates, Algeria, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Tunisia and Uganda. Companions for the pageant signify all Jumia Meals classes together with eating places, supermarkets and groceries, pharmacies and fuel cylinder refill providers, all delivered on the shoppers’ doorsteps in as quick as 30 minutes.

About Jumia

Jumia is a number one e-commerce platform in Africa. It’s constructed round a market, Jumia Logistics, and JumiaPay. {The marketplace} helps thousands and thousands of shoppers and sellers to attach and transact. Jumia Logistics permits the supply of thousands and thousands of packages by way of our community of native companions. JumiaPay facilitates the funds of on-line transactions for Jumia’s ecosystem. With over 1 billion individuals and 500 million web customers in Africa, Jumia believes that e-commerce is making individuals’s lives simpler by serving to them store and pay for thousands and thousands of merchandise at the perfect costs wherever they stay. E-commerce can be creating new alternatives for SMEs to develop, and job alternatives for a brand new era to thrive.

For extra details about Jumia, observe us on Twitter Jumia_Group

For media, please contact: Abdesslam Benzitouni, Group Head of Public Relation & Communication, [email protected]


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