Jumia launches the 2020 Africa Meals Index

Lagos, Nigeria 15th of October – Forward of World Meals Day on 16th October, Jumia has printed its 1st Africa Meals Index exhibiting the impression of COVID-19 on meals tendencies in Africa. On-line meals supply is altering habits in sudden methods for companies and customers because of the pandemic. The rising reputation of quick meals, coupled with the rising tendencies for comfort and worth for cash, have opened up alternatives for the meals market in Africa.

In accordance with the Africa Improvement Financial institution, the continent’s US$ 313 billion meals and beverage market is projected to succeed in US$ 1 trillion by 2030. This projection gives the prospect of elevated jobs, better prosperity, diminished starvation and improved alternatives for African farmers and entrepreneurs to take part within the world financial system.

During the last three years, Africa’s rising on-line viewers has seen a rise in worldwide manufacturers establishing store to faucet into the rising middle-income section. Direct funding from gamers equivalent to KFC, McDonalds, Burger King have been achieved. On-line meals supply gamers equivalent to Jumia have additionally performed a key function in shaping provide chains and opening up the markets to new entrants. Native producers and eating places have embraced this evolution and reached new customers in addition to grown their companies regardless of these difficult occasions.

This pandemic disaster has proven the world that on-line meals supply is not only a commodity, however a necessity. The meals enterprise tailored shortly to the brand new regular, by availing contactless and cashless deliveries » stated Shreenal Ruparelia Chief Industrial Officer, Jumia Meals. « We additionally began to offer assist to native meals distributors to maintain their companies working throughout this tough time.” With our meals companions, we’ll proceed to deploy capabilities throughout the meals worth chain to make sure customers purchase meals on-line safely and on the proper worth, according to the theme of this yr’s World Meals Day celebration of Develop, Nourish, Maintain Together“ added Shreenal.

The report highlighted two main drivers of the expansion noticed in 2020: demography and the Covid19 lockdowns. With a rising inhabitants averaging 18 years outdated, a brand new technology of African center class customers are spending more cash on-line on meals and grocery providers, whereas the lockdowns induced by the Covid19 pandemic additionally contributed to this evolution in habits.

General, grocery retailing continues to develop, as customers search consolation and comfort when searching for meals. The report exhibits that whereas Fast Service Eating places (QSR) are standard, Lagos and Nairobi lead as the most important cities with the quantity of on-line meals orders.

Worldwide establishments just like the United Nations Improvement Program (UNDP), Worldwide Fast Service Eating places equivalent to KFC and native manufacturers like Tunisian Al Jazeera Olive Oils have contributed to the Africa Meals Index, primarily based on Jumia information and exterior information from totally different establishments.

About Jumia

Jumia is a number one e-commerce platform in Africa. It’s constructed round a market, Jumia Logistics, and JumiaPay. {The marketplace} helps hundreds of thousands of customers and sellers to attach and transact. Jumia Logistics allows the supply of hundreds of thousands of packages by way of our community of native companions. JumiaPay facilitates the funds of on-line transactions for Jumia’s ecosystem. With over 1 billion folks and 500 million web customers in Africa, Jumia believes that e-commerce is making folks’s lives simpler by serving to them store and pay for hundreds of thousands of merchandise at one of the best costs wherever they stay. E-commerce can also be creating new alternatives for SMEs to develop, and job alternatives for a brand new technology to thrive.

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For Media : Abdesslam Benzitouni Group Head of Communications, [email protected]

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