The mayor of London, Sadiq Khan, is launching a drive to advertise London to guests from different components of the UK following a current decline in home tourism.
London is among the most visited cities on this planet.
In 2017, 32 million vacationers visited the capital for greater than at some point, producing virtually £26 billion for the capital’s financial system.
Of those, 19.eight million have been worldwide vacationers, whereas 12.2 million have been from England, Scotland and Wales.
Tourism helps roughly 700,000 jobs within the capital.
However whereas worldwide visits to London have elevated throughout every of the previous 5 years, there was a decline within the variety of guests from across the UK who go to the capital for simply at some point.
Day visits to London decreased by three per cent in 2017, from 337 million, to 327 million.
Throughout this time, spend from day visits decreased significantly, by roughly 13 per cent from £14.four billion to £12.6 billion.
London & Companions at the moment promotes London internationally however with the mayor’s announcement right now they are going to now have duty for co-ordinating an industry-led Home Tourism Consortium that can promote the capital to home vacationers as effectively.
The mayor will commit £600,000 to the consortium over the following two years to help devoted campaigns and promotional exercise to deal with the decline in UK guests.
Numerous London’s enterprise enchancment districts and landlords have additionally joined forces to create the consortium and supplied substantial funding in direction of the marketing campaign.
Chatting with over 300 of the capital’s tourism and hospitality companies at L&P’s annual Tourism Means Enterprise convention right now, Khan, stated: “Tourism is of big worth to our financial system, and home vacationers are inclined to spend greater than worldwide guests.
“So it’s essential that we take motion to spice up the variety of guests to London from across the UK.
“I’m happy to announce that London & Companions will now be utilizing their appreciable experience in selling London, to additionally goal a home viewers, working intently with enterprise to advertise the capital to different components of the UK and unfold the message that London is and all the time will likely be open.”
Consortium members embrace Metropolis of London Company, Covent Backyard, GLA, Coronary heart of London Enterprise Alliance, New West Finish Firm, Shaftesbury PLC, South Financial institution BID, Transport for London, Go to Greenwich.