For the upcoming F1 season, starting this weekend, Marriott Worldwide is revving up and increasing its advertising partnership with Mercedes-AMG Petronas Motorsport.
The massive winners would be the members of Marriott’s newly renamed journey program Marriott Bonvoy.
“Our advertising partnership with Mercedes-AMG Petronas Motorsport staff will give Marriott Bonvoy members, a lot of whom are followers of the staff, the chance to pursue their ardour for the game,” mentioned Karin Timpone, world advertising officer, Marriott Worldwide.
Marriott Worldwide and Mercedes-AMG Petronas Motorsport develop partnership giving Marriott Bonvoy members VIP experiences all through the F1 racing season this yr.
These Marriott Bonvoy Moments will probably be along with different member experiences, together with behind the scenes entry with the staff over Grands Prix weekends for the final word fan selfie, the place drivers, media and celebrities hang around, visits to the staff storage, and prime viewing venues and different experiences at races all through the season.
“We’re delighted to develop our advertising partnership with Marriott Worldwide”, mentioned Toto Wolff, staff principal, Mercedes-AMG Petronas Motorsport.
“We are able to already look again on a really profitable seven years collectively, however now we’re taking our advertising partnership to a complete new stage.
“The extension proves that Formulation One retains rising as a advertising platform for main world manufacturers who wish to additional strengthen their model consciousness and worth.
“Along with entry to an enormous, world viewers, F1 affords the chance to ship distinctive, once-in-a-lifetime experiences to companions and their clients due to the equally thrilling and unique nature of the game. We’re happy to be delivering these experiences to Marriott Bonvoy members.”
The brand new settlement not solely extends the advertising partnership of seven years, but additionally considerably expands it.
For instance, going past typical meet and greets to creating alternatives for members to spend time with the drivers in relaxed and splendid environments.