Based mostly on constructive suggestions from United States-based exhibitors at ITB China 2018, Model USA has determined to incorporate the occasion in its international Model USA Pavilion Program.
The transfer recognises the present’s significance as a business-to-business automobile for rising US journey from China.
The exhibition house occupied by exhibitors from the USA at ITB China 2019 will enhance by almost 70 per cent in comparison with the earlier occasion, cementing ITB China because the must-attend occasion for US suppliers reaching out to the Chinese language traveller.
Las Vegas, the Nice Lakes, Go to California and New York Metropolis are among the many early ITB China 2019 Model USA Pavilion registrants.
The USA has skilled 13 consecutive years of progress in arrivals from China, turning into one of many high three worldwide locations for Chinese language millennials in addition to accounting for the fourth largest market spend and thus China is an especially necessary supply marketplace for the USA.
The Chinese language market is creating persistently with the general Chinese language want for abroad journey exhibiting no indicators of declining.
In accordance with the Nationwide Journey and Tourism Workplace on the US division of commerce, Chinese language travellers made 131 million abroad journeys in 2017 which was a rise of seven p.c from 2016, with spending reaching $258 billion.
David Axiotis, basic supervisor, ITB China, stated: “The USA is and stays a scorching vacation spot amongst Chinese language travellers with its distinctive surroundings and tradition.
“As a result of shift of Chinese language travellers’ behaviour, they’re searching for extra diversified journey merchandise with final particular person journey expertise.
“The obvious enhance of Model USA Pavilion will completely fulfil the demand of the 850+ Chinese language patrons from throughout China throughout ITB China 2019.”