MSC Cruises and Chelsea Soccer Membership have collectively introduced a brand new partnership beneath which MSC Cruises will turn into the Premier League large’s official world cruise accomplice.
Commenting on announcement, Gianni Onorato, chief govt of MSC Cruises, mentioned: “For MSC Cruises, that is an thrilling alternative to be working with the revered and extremely profitable Chelsea FC – the model in addition to the general organisation.
“It’s a part of MSC Cruises’ strategic deal with the UK & Eire, with the 2 markets being a key a part of the subsequent section of our world development plan.
“It’s also designed to construct additional constructive model affiliation in addition to introduce our distinctive cruise expertise to new audiences each within the UK & Eire and globally.”
MSC Cruises is at the moment the main cruise model throughout Europe in addition to within the Gulf, South America and southern Africa and is at the moment within the midst of an industry-unprecedented ten-year, €13.6 billion funding plan, which can see 17 new ships coming into service over the 2017 – 2027 interval.
Chris Townsend, industrial director, Chelsea Soccer Membership, acknowledged: “We’re delighted to announce a partnership with MSC Cruises at such an thrilling time for his or her enterprise.
“With the approaching launch of their new ship, it’s the good time to start our partnership and we really consider that working collectively, we may help MSC Cruises to attain their strategic targets, each domestically, within the UK and Eire, and globally.”
The partnership with Chelsea comes throughout a milestone week for MSC Cruises, because the 100-day countdown to the launch of the brand new MSC Bellissima begins.
The corporate’s new flag ship, which will likely be named in Southampton in a star-studded ceremony on March 2nd would be the first ship within the fleet to profit from the partnership the place signed Chelsea FC memorabilia will likely be on show for company within the British pub on board.
In celebration of the partnership, ambassadors from the soccer membership will attend the naming ceremony, as MSC Bellisima turns into the most important ship ever to launch within the UK.