New European management for Singapore Tourism Board | Information

New European leadership for Singapore Tourism Board

The Singapore Tourism Board has welcomed a brand new regional director for Europe.

Carrie Kwik is chargeable for strategic planning, enterprise growth initiatives and advertising and marketing Singapore all through Europe.

Based mostly in London, Kwik will handle the organisation’s worldwide community in Europe.

She has labored for the Singapore Tourism Board since 1992 and strikes to London from the position as govt director chargeable for sights, leisure and tourism idea growth.

On this position, she was chargeable for cultivating relationships with stakeholders to develop new revolutionary and compelling customer experiences such because the Mandai undertaking.

Kwik additionally brings a wealth of arts, tradition, enterprise, MICE, sights and cruise expertise to Europe from earlier Singapore Tourism Board roles.

She takes over from the present regional director, Yen Nee Tan, who returns to Singapore and can proceed with the board in her new position as director lodge and sector manpower.

“I’m honoured to be representing the Singapore Tourism Board in Europe,” Kwik mentioned, “and am very a lot trying ahead to working intently with our key companions to construct upon the sturdy foundations established by Yen Nee and her groups.”

Greater than two million Europeans visited Singapore in 2018; an 11 per cent improve over 2017.

The UK market has persistently been one of many prime ten markets for Singapore and prime performing market in Europe with 589,000 guests and a 13.5 per cent improve in 2018.

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