Virgin is getting ready to come back again with a bang this September with the launch of two multimillion-pound model campaigns from Virgin Holidays and Virgin Atlantic.
Inventive work for each companies was consolidated beneath AMV BBDO in March to ship larger synergy and enhance efficiencies between the 2 companies – whereas retaining a particular really feel for every model.
The brand new Virgin Holidays model marketing campaign – The World Is Your Playground – encourages clients to view the world with a way of surprise, playfulness and openness.
The concept hyperlinks key Virgin Holidays locations to in style ‘play’ themes.
That is underpinned by a hero tv advert that reveals somebody using a classic muscle automobile down the Huge Sur as if it was a skateboard, whereas carousel horses glide alongside the seashore in Barbados; and locations the Las Vegas strip inside a pinball machine, with large paper boats within the San Francisco bay.
The brand new Virgin Atlantic model marketing campaign is entitled Depart the On a regular basis, and is an articulation of the superior and iconic expertise passengers obtain above the clouds.
It’s underpinned by a 60” advert that follows passengers escaping the on a regular basis nature of journey – earlier than breaking by into an other-worldly expertise above the clouds the place the suns at all times shines and the magic of the onboard expertise involves life.
The cabin crew featured within the Virgin Atlantic advert are actual workers you may see on an on a regular basis flight, and had been handpicked to star within the business following an inside audition course of.
The campaigns are rooted within the perception that Virgin means that you can escape the on a regular basis journey and airline class norm and really feel wonderful.
The artistic reveals us this magical departure from the abnormal by ‘hyper-real’ fantastical imagery and the adverts share a standard character to tie them collectively.
The adverts will launch throughout the identical advert break of The X Issue on ITV on Saturday September 15th – and a complementary media shopping for and planning roll out will observe to maximise the general attain and influence of the marketing campaign throughout completely different viewers segments.
Virgin Holidays, advertising and marketing and buyer director, Amber Kirby, commented: “We need to encourage folks to maneuver past the on a regular basis vacation expertise, opening their eyes with a way of surprise and inspiring them to embrace new experiences all over the world.
“It’s in regards to the sense of risk and playfulness we carry to folks – stimulating a way of journey and galvanizing you to discover new locations.
“The world is open to you – go seize it, have a one-in-a-lifetime expertise, go play.”
Watch the Virgin Atlantic advert beneath:
Or check out the brand new marketing campaign from Virgin Holidays right here: