Because it continues to distance itself from its hedonistic previous and recalibrate as a business-focused vacation spot, Las Vegas has rejigged its well-known promoting slogan.
Gone is ‘What occurs in Vegas, stays in Vegas’, to get replaced with ‘What Occurs Right here, Solely Occurs Right here’.
The brand new marketing campaign launched throughout the Grammy Awards, making Las Vegas the primary vacation spot to ever place a 60-second advert throughout the worldwide broadcast of the occasion.
Las Vegas tapped into its roster of star-studded resident performers to showcase the vacation spot.
The brand new advert options Reside Nation residency artists Shania Twain, Christina Aguilera and Aerosmith, who filmed their half throughout one in all their “Deuces Are Wild” residency dates at Park Theatre at Park MGM.
Each Twain’s “Let’s Go!” and Aguilera’s “The Xperience” residencies are at Zappos Theatre inside Planet Hollywood Resort & On line casino.
It additionally showcases Woman Gaga’s bandleader, Brian Newman, and his present ‘Brian Newman After Darkish’ on the NoMad Restaurant at NoMad Las Vegas, in addition to UFC heavyweight fighter Francis Ngannou.
“Las Vegas utilised a formidable array of worldwide superstars to ship the message that what occurs in Las Vegas solely occurs right here,” mentioned Steve Hill, chief government and president of the Las Vegas Conference & Guests Authority.
“Thousands and thousands of holiday makers journey to the vacation spot yearly because it’s the one place that delivers so many distinctive leisure, culinary and nightlife experiences in a single location.
“Nowhere else are you able to dine at a handful of movie star chef eating places, see top-tier expertise like Aerosmith, Shania Twain and the Vegas Golden Knights, and recharge at a few of the world’s top-rated spas, multi functional weekend.”
The advert was filmed in Las Vegas and is airing on main nationwide and community channels.