The board of administrators on the Saint Lucia Tourism Authority have appointed Beverly Nicholson-Doty to the function of chief govt of the physique.
Nicholson-Doty has over three many years of business management expertise, together with most not too long ago serving as commissioner of tourism at the USA Virgin Islands division of tourism from 2007-2018.
She brings vital expertise in advertising, gross sales and strategic planning in Caribbean journey, tourism and hospitality.
Nicholson-Doty has developed deep relationships with executives throughout the airline, cruise, resort and repair industries that serve the area, and has created partnership alternatives that embrace public, personal, non-profit, non-governmental and community-based entities.
As chief govt she shall be chargeable for general administration of the Saint Lucia Tourism Authority, together with oversight of the event of the authority’s advertising and vacation spot providers, and basic administration.
She intends to work intently with businesses, establishments and people inside the private and non-private sectors of Saint Lucia at dwelling and overseas.
“We welcome Mrs. Nicholson-Doty to the organisation and stay up for the strategic management that she is going to present implementing and growing our sustainable tourism development technique,” mentioned Nicholas John, chairman of the board on the Saint Lucia Tourism Authority.
Nicholson-Doty takes up her new function on Monday.
“I stay up for this chance.
“Our crew on the Saint Lucia Tourism Authority shall be centered on growing and implementing a powerful strategic plan aimed toward growing market share, and much more importantly, growing customer spend for max return on funding,” mentioned Nicholson Doty.