Philanthropy & Journey: How One Enterprise Is Giving Again w/FLYTE

Posted: 9/15/2020 | September 15th, 2020

This yr, FLYTE, our nonprofit, celebrates its five-year anniversary! We launched it in the summertime of 2015 with nothing greater than a need to assist youngsters see the world, uncover a love of journey, and be taught the sensible functions of their training.

Previously half-decade, we’ve despatched 70 college students to 5 nations all around the world!

Interested by this milestone has made me mirror on why I began this nonprofit.

Once we depart our consolation zone, we’re confronted with lots of the world’s issues.

Some of the highly effective and difficult classes that journey teaches us is how unequal the world might be. Seeing an impoverished baby begging on the road makes you mirror on colonization, battle, and the systemic inequalities that trigger poverty.

Likewise, venturing underwater solely to see lifeless coral reefs or struggling to breathe in cities enveloped in smog makes local weather change much more actual.

But journey additionally brings us nearer collectively. It reminds us of our shared humanity and supplies a platform for our personal private progress and growth.

Journey has proven me my privilege but additionally my energy to do one thing to make the world a greater place.

It’s for that purpose that I created FLYTE.

Many youngsters don’t have entry to alternatives that may assist them see past their present state of affairs.

By way of these FLYTE journeys, we’re working to provide college students the prospect to see how unbelievable our world is — and to remind them they’ve the ability to vary it for the higher. I would like FLYTE to be an opportunity for them to see the world past the stereotypes, to place their training to make use of, and to see that the world is stuffed with potentialities!

As we speak, I’m excited to share two bulletins:

First, FLYTE has a brand new partnership with Crabtree & Evelyn, an organization that’s combining journey, philanthropy, and sweetness.

It’s making an enormous donation of $35,000 and funding a whole group of scholars’ life-changing journey overseas! How superb is that?

The founding father of Crabtree & Evelyn, Cyrus Harvey, explored the world and returned house to Boston with numerous soaps and perfumes from his adventures. With these merchandise, he based Crabtree & Evelyn.

He wasn’t simply promoting soaps. He was promoting tales. Cyrus liked connecting with folks. He constructed a enterprise round these connections so he may share his ardour for journey and discovery with folks again house.

As a part of the corporate’s new initiatives and plans, it’s supporting college students, giving them the alternatives Cyrus additionally had.

I had the prospect to interview Ashley Souza, Crabtree & Evelyn’s chief model officer, and she or he shared extra about Cyrus’s story, the corporate’s evolution, and why FLYTE was chosen as its nonprofit companion.

Nomadic Matt: My earliest reminiscence of Crabtree & Evelyn was a brick-and-mortar retailer that bought bathtub salts. How has the corporate developed through the years, and what’s the story behind your latest rebranding?

Ashley: Our founder Cyrus was a tradition junkie. Earlier than we have been Crabtree & Evelyn, he based The Cleaning soap Field, the place he showcased artisan soaps he picked up on his travels round Europe.

Crabtree & Evelyn was based with a heavy British inspiration and with a various portfolio that included many way of life merchandise along with private care. We found by our deep shopper analysis, earlier than the rebrand, that the standard British qualities of C&E not resonated with a youthful shopper. So we went again to the basic values that Cy initially constructed the enterprise on: exploration, curation, and storytelling.

We stored our core ranges as a homage to the historic C&E: Evelyn Rose, Crabtree, and the Gardeners, however our actual function is coming to life by our Exploration ranges, capsule way of life collections impressed by areas that our Exploration staff authentically explores with locals. [NOTE: Nomadic Matt readers get 10% off their first order using the code FLYTE10 at checkout!]

How has Cyrus’s legacy and journey formed the corporate’s mission and values?

Cy was a believer in connecting cultures, whether or not that was by the movies he imported and confirmed on the Brattle Theater in Cambridge or by the merchandise he bought. Our ardour is identical: creating connections for our clients by tales and merchandise from our travels. We need to present an expertise to our neighborhood that they may not in any other case have.

We’re so grateful that you just’re funding a whole FLYTE journey! What moved you to decide on FLYTE as your nonprofit companion? Why do you assume it’s essential for college students to see the world?

The purpose of this rebrand was not solely to revive a heritage model in a brand new and trendy manner however to make use of our platform for good. For every Exploration assortment we launch, a portion of proceeds will likely be donated on to a charitable group within the location we’ve got explored, for a selected want that the folks we join with on our travels have cited as essential.

Along with our collection-specific give-back program, we wished to do extra to encourage journey and understanding of different cultures. FLYTE was an ideal companion for us. Its mission, exposing youth in the US which may not have had the means to journey to different methods of life, different methods of considering, is how we break down boundaries and develop into a extra unified world.

Personally, I used to be blessed to have mother and father that taught me the significance of journey. They urged me to coach myself by cultural experiences at a younger age. It taught me to be extra understanding, extra thoughtful, extra tolerant, and it deeply impacted who I’m as we speak. Touring has the power to interrupt a cycle, shift a mind-set, and push you to belief your self and others — invaluable life classes that I’m thrilled to have the ability to assist youngsters expertise by our partnership.

Your organization’s slogan is “Born Curious, Grown Wild.” How has this translated into your merchandise and outlook?

Our slogan pays tribute to Cy, who was born a really curious man with lofty targets and unbelievable enterprise sense, and to the model now, which has taken his unique ethos and turned the quantity up, making a cultural expertise for C&E clients.


The second large announcement is that of our new companion college:

Rosenwald Collegiate Academy (RCA), a tremendous highschool in New Orleans, Louisiana, whose college students will likely be touring to Puerto Rico!

With a majority BIPOC inhabitants, Rosenwald celebrates fairness, inclusion, and variety by rigorous classroom instruction, social innovation, and cultural authenticity. The purpose for all college students: faculty success and lives of limitless alternative.

A lot of Rosenwald’s college students proceed to face circumstances that current important challenges for his or her private and educational journeys. Regardless of all these obstacles, they persevere in so many distinctive methods.

“They’re artistic and genuine and work extremely exhausting to get by highschool. Their purpose is faculty, and the alternatives they make every single day push them nearer to that purpose.” That is how Erica Perez and Angela Filardo, the lecturers who will likely be main this journey, described these exceptional college students of their FLYTE software.

Percy, a junior at RCA, shared that he “hasn’t traveled anyplace exterior of New Orleans apart from Little Rock, Arkansas. This journey will likely be opening my thoughts as much as matters different than simply New Orleans. It will likely be an exquisite studying expertise for me. I need to go to highschool to be an engineer and can in all probability must go to totally different locations to find out about this topic. This will likely be a great way for me to discover ways to adapt to a brand new place and setting and be taught from different cultures.”

Final March, when the scholars discovered that they’d have this once-in-a-lifetime alternative to journey to Puerto Rico, this was their response.

This journey will concentrate on sustainability and local weather change. The scholars have demonstrated curiosity in creating coverage adjustments, and this journey will give them a lot sensible data and context as they work with local-led organizations centered on coastal restoration and reforestation.

We’re so enthusiastic about this new partnership with Crabtree & Evelyn and may’t look forward to the scholars from Rosenwald Collegiate Academy to get out into the world!

Our staff has been fairly quiet about FLYTE these previous couple of months as a result of, for a nonprofit whose mission is to get college students onto planes, this purpose isn’t potential in our present COVID-19 world. However, since we cast this new reference to Crabtree & Evelyn and since Rosenwald begins college this month, we’re tremendous enthusiastic about what’s to return!

Proper now, we hope for this journey to happen in the summertime of 2021. We additionally wished to emphasize that our college students are on the core of what we do, and their security is our highest precedence. To make sure their security in addition to that of the communities they’ll go to in Puerto Rico, this journey will solely occur when regulatory companies, the varsity administration, and science-backed proof inform us it’s protected to journey once more.

Within the meantime, we’re working in partnership with the varsity to create digital programming so the scholars can put together for his or her journey from the security of their properties (Rosenwald is beginning the varsity yr remotely).

Throughout these actually making an attempt occasions, I’m so grateful to everybody who continues to help FLYTE. I’m so glad to rejoice the work that Crabtree & Evelyn is doing to include philanthropy. Due to all of them, FLYTE will have the ability to ship much more college students overseas in 2021 and past.

Once we can all journey safely once more, our FLYTE college students will play a important function in rebuilding our international neighborhood. We’re grateful to your assist and help in making that potential! You should utilize the donation kind beneath to donate or discover out extra about getting concerned by clicking right here.

Thanks everybody to your help over the past 5 years and we’re tremendous enthusiastic about this new partnership with Crabtree & Evelyn! We will’t look forward to the world to get again to regular so these college students can go to Puerto Rico!

In case you have any questions, depart them within the feedback.


Nomadic Matt

P.S. – Don’t overlook to make use of the code FLYTE10 for 10% off your first buy. Simply click on right here to take a look at their new merchandise!

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