Raki Phillips, an award-winning hospitality veteran, has been introduced as the brand new chief govt of Ras Al Khaimah Tourism Improvement Authority.
Officers on the authority argue that his appointment marks the graduation of a brand new section of tourism growth for the emirate.
Phillips, who has labored for a number of the world’s most famous international manufacturers, together with Ritz-Carlton Resorts, Fairmont Resorts & Resorts and Common Studios, can be accountable for delivering the authority’s just lately introduced Vacation spot Technique 2019-2021.
The plan goals to draw 1.5 million guests to the emirate by 2021 and three million by 2025.
Phillips takes over the reins from Haitham Mattar, whose four-year tenure as chief govt of RAKTDA is credited with repositioning Ras Al Khaimah to change into one of many quickest rising locations on the planet and exceeding the goal of 1 million guests within the first three years.
Sheikh Saud bin Saqr Al Qasimi, ruler of Ras Al Khaimah, thanked Mattar for his dedication to the function and for his efforts in positioning the Emirate as one of many world’s fastest-growing tourism locations.
“Mattar’s 4 years main Ras Al Khaimah Tourism Improvement Authority has resulted in a tourism technique that has grown the fame of Ras Al Khaimah internationally and put the Emirate firmly on the world map.
“I want to thank Haitham for his management of the authority and for presiding over a section of tourism and hospitality growth that has seen distinctive ranges of development.
“Together with his groundwork, we’re very properly positioned to maneuver ahead to the subsequent section of growth in our thriving tourism trade below Raki Phillips, who I welcome to his new function.”
RAKTDA’s first tourism technique was launched in January 2016 and was accountable for accelerating customer development, growing customer satisfaction and elevating the contribution of the vacationer sector to the emirate’s GDP.
The technique launched new tourism demand turbines, together with the world’s longest zip line and the Center East’s first through ferrata, each of which helped place Ras Al Khaimah because the area’s nature-based journey hub.
As the brand new chief govt, Phillips will implement RAKTDA’s Vacation spot Technique 2019-2021 and supervise a lot of key tasks, with notable growth tasks on Jebel Jais together with a number of zip traces, journey park mountaineering trails, the Bear Grylls Survival Academy and a luxurious camp.