In keeping with its new Vacation spot Technique 2019-2021 and long-term goals of strengthening the emirate’s presence in key worldwide markets, Ras Al Khaimah Tourism
Growth Authority has introduced the opening of its first worldwide consultant workplace in Prague, Czech Republic,
The placement will handle and oversee the authority’s actions within the central and jap Europe.
The brand new workplace is in probably the most necessary financial, transportation and communication centres within the area, and can play a significant position in selling the vacation spot and driving additional progress within the variety of guests travelling to Ras Al Khaimah.
Central and jap European nations have proven elevated curiosity within the emirate over the previous few years with vital progress year-on-year.
In 2018 customer numbers from the Czech Republic and Hungary have been up by 18.four per cent and 11.four per cent respectively in comparison with the earlier 12 months.
Asserting the opening of the brand new workplace, Haitham Mattar, chief govt of Ras Al Khaimah Tourism Growth Authority, stated: “Our New Vacation spot Technique 2019-2021 goals to draw 1.5 million guests to the emirate by 2021.
“We consider that by offering a compelling proposition and establishing devoted presence in our key worldwide goal markets, we will promote the vacation spot and its numerous providing driving progress in customer numbers.”
He added: “Central and jap European nations are amongst the quickest rising markets for us and regularly rank in our high ten supply markets for guests.
“The brand new consultant workplace in Prague will assist our promotional actions, commerce partnerships and assist us develop the area’s excessive potential outbound market.”
Including to Ras Al Khaimah Tourism Growth Authority worldwide illustration workplaces in UK, Germany, Russia and Nordics, the Prague workplace will assist initiatives to drive additional consciousness of the emirate as a multi-faceted leisure vacation spot to Central and East European travellers.
In 2018 roughly 48,000 guests from central and jap Europe selected to spend their trip in Ras Al Khaimah.
The rise in demand from these markets was additional highlighted by the introduction of direct flights between RAK Worldwide Airport and several other cities in Poland together with Warsaw, Katowice, Poznan and Wroclaw, in addition to direct flights to Prague within the Czech Republic.