The Saint Lucia Tourism Authority has hosted its ninth annual showcase, this 12 months welcoming greater than 200 UK journey business specialists.
The purpose of the occasion is to replace companions on Saint Lucia information and to listen to from key operators, airways and brokers on what they should market the vacation spot.
The minister for tourism, info, broadcasting, tradition and artistic industries, Dominic Fedee, started the week by asserting a £230 million infrastructure overhaul of Saint Lucia’s east coast and west coast roads, the worldwide airport, water provide, the brand new racecourse and the cruise terminal.
He went on to replace on the Village Tourism Programme which has undergone vital growth since its launch a 12 months in the past.
Eight communities have been earmarked to be transformed into tourism locations, showcasing the distinctive tradition, heritage and historical past.
Every has a special focus, thereby creating an expertise for guests in contrast to every other vacation spot.
With formal funding, locals improve what they provide to guests and due to this fact profit instantly.
The programme is properly underway with Soufriere taking the lead having opened a brand new seaside park, city sq., bus terminal and market which implies that 4 main tasks have been accomplished in below 16 weeks.
Previous to Showcase, Saint Lucia Tourism Authority carried out analysis amongst 2,000 British residents throughout the UK to search out out extra in regards to the priorities for holidays.
The outcomes help the village programme, exhibiting the vast majority of vacationers prefer to get out and about to expertise a vacation spot first-hand.
As soon as on a visit, holidaymakers first decide to strive the native delicacies (74 per cent) with 59 per cent seeking to get to know the historical past and tradition of the world.
All through the showcase, a collection of networking conferences and occasions came about protecting Saint Lucia information, tourism developments and new info on lodging and excursions.
Key annual parts included a media lunch, a meet and greet for MICE patrons, the appreciation dinner for senior UK journey personnel and a full day of mixed coaching and leisure for journey brokers.
Beverly Nicholson-Doty, chief govt for the Saint Lucia Tourism Authority, added: “It was a real pleasure to fulfill our British companions.
“We have now a lot to thank them for and it’s crucial that we learn how we are able to proceed to work collectively to optimum impact.
“We up to date the UK commerce on all features of our work together with our largest ever promoting funds to additional drive stay-over arrivals.”