The Saint Lucia Tourism Authority continues to welcome individuals again to the island with the discharge of the second video within the ‘She is Saint Lucia…Let Her Encourage You’ collection.
The brand new movie goals to encourage extra guests because it showcases the vacation spot as the perfect getaway for winter sunshine.
Saint Lucia has been counseled as one of many most secure locations on this planet to go to.
It at the moment has the bottom charges of Covid-19 within the Caribbean, with no energetic instances.
The brand new video contains a vary of experiences out there as soon as extra to guests.
As a part of the phased reopening of tourism, new sights and actions such because the mud baths on the Sulphur Springs, horse-riding and diving at the moment are open to company.
The uplifting brief movie is central to a broader advertising and marketing marketing campaign and also will be used as a 30-second TV advert, the second in a yr, working throughout Sky TV.
Digital promoting and social media will underpin the TV, on main websites together with the Mail On-line, Guardian and Telegraph and information portals MSN and Yahoo.
All through the video, clips of Saint Lucia’s distinctive experiences seem towards the backdrop of its beautiful panorama to construct curiosity and pleasure within the vacation spot.
St Lucia minister of tourism, Dominic Fedee, mentioned: “We have now been heartened and humbled with the constructive response to reopening our borders once more to guests.
“To this point, we’ve got welcomed greater than 6,000 holidaymakers, who’ve been stored secure and had an exquisite time.
“Our first video had a message of reassurance.
“Now it’s time to construct on that and encourage travellers by reminding them of the distinctive experiences that our stunning island has to supply as soon as extra.
“We proceed to diligently work to help our native residents and our tourism companions and stay up for the season forward.”