For the primary time in 21 years, SAS has launched a model new visible id and revealed a brand new design for its plane exterior.
The brand new livery is a contemporary tackle basic Scandinavian design.
To spotlight the way forward for SAS, the brand new Airbus A350 and A320neo plane would be the first to function the brand new design.
Following new SAS cabin and onboard ideas launched in 2015, the brand new livery launched at this time fulfils an ambition to align the outside and inside of SAS.
“Redesigning our livery is the visible proof of the way forward for SAS.
“However it’s also a continuation, and affirmation of a protracted proud historical past of creating and selling Scandinavian design and values.
“Travellers from Scandinavia will acknowledge their house, whereas world travellers will encounter the famend feeling of the Nordics,” says Rickard Gustafson, chief government of SAS.
He added: “Essential to the profitable relationship with our travellers, is the hundreds of SAS staff who present passengers with prime class journey experiences and repair on daily basis.
“They’re the face of our model and their dedication is vital to a extra sustainable and aggressive future.”
The roll-out of the brand new SAS livery will observe the traditional upkeep program of the plane, that means the present fleet will probably be up to date with the brand new livery in accordance to an already scheduled repaint course of every five-to-six years.
All SAS plane will function the brand new livery by 2024.
SAS has chosen a complicated coating materials, supplied by AkzoNobel, permitting fever colors layer to be added.
This reduces the load of the plane considerably and translate into gas financial savings in addition to decreased CO2 emissions.
Moreover, the paint additionally comprises much less toxins than typical paint programs, whereas the elevated sturdiness permits for longer intervals between full repaints.