The primary Virgin Voyages vessel shall be named Scarlet Woman.
The information was revealed by Virgin Group founder Richard Branson throughout a ceremony on the Fincantieri shipyard in Genoa earlier.
The ship, the primary of a proposed three, is ready for launch in 2020, crusing out Miami.
Virgin Voyages will supply mid-sized ships, carrying round 2,800 passengers in 1,400 staterooms.
The ships are additionally anticipated to be adults solely,
Talking forward of the launch, Branson mentioned: “Crusing ought to really feel transformative.
“But after listening to some avid sailors, we questioned if issues may very well be totally different.
“At Virgin Voyages we predict the time to epicly change sea journey is upon us.
“Welcome to our personal, contemporary tackle cruising.
“Right here, curiosity is extra vital than an itinerary.
“Interactions matter greater than transactions.”
Virgin Voyages will function thrilling concepts in leisure and music to supply what the corporate are branding ‘sailors’ (somewhat than passengers or cruisers) with a powerful number of programming choices.
The Fincantieri ceremony additionally noticed the reducing of the primary items of metal for Virgin Voyages’ second ship, which is due for supply in 2021.