The variety of border crossings from mainland China elevated within the final quarter of 2018 by seven per cent, however this development solely benefited the locations of higher China, in line with new analysis.
The remainder of the world welcomed noticed a fall in Chinese language customer numbers within the remaining quarter of final yr for the primary time.
New quarterly statistics, printed by Cotri Analytics of the German-based China Outbound Tourism Analysis Institute, present that 56 per cent, or 22.5 million, of the 40 million outbound journeys from mainland China within the final quarter of 2018 led to Hong Kong, Macau or Taiwan.
Solely 44 per cent, or 17.5 million, introduced Chinese language travellers to locations additional afield.
In 2017 the ratio had been a 50:50 break up between higher China journeys and journeys to the remainder of the world.
In earlier years the steadiness was in favour of longer journeys.
Final yr, the ultimate quarter included the Nationwide Golden Week, one of many primary journey seasons in China.
The particular administrative areas of Hong Kong and Macau managed so as to add 5 million arrivals from China within the final quarter over the past two years.
The remainder of the world misplaced a million arrivals in the identical interval.
Wolfgang Georg Arlt, director of Cotri, mentioned: “The Chinese language are nonetheless travelling overseas in rising numbers, however the decrease finish of the market has turn into a bit bit extra cautious, selecting reasonably locations shut by, together with Hong Kong and Macau, whereas the higher finish of the market is on the lookout for extra genuine experiences in new locations.
“Simplified visa laws, elevated numbers of direct air connections and the brand new street and rail hyperlinks between Hong Kong, Macau and China help this new journey sample.
“Lengthy-distance locations should improve their efforts to draw Chinese language guests.”